#679: Strategic Vulnerability: How I Share Online About My Life & Business

Online Marketing Made Easy with Amy Porterfield

The motto that’s been encouraging me to be more authentic and vulnerable with my audience.

Have you ever found yourself just about to make a post on social media, but then you stopped to ask: Is this a tad too personal? Maybe a tiny bit cringey? Do I really want to risk oversharing with my loyal audience? Well, my friend, buckle up because this episode is just for you! Trust me – you're gonna want to hit replay on this one.

Let's be honest, being vulnerable and authentic online isn't exactly in my comfort zone. Give me an hour to tell you how to build an email list, embrace your entrepreneurial mindset, or craft an unstoppable digital course any day! But, sharing the details of my personal life online? Now, that's quite the battle. However, I have to say that once I started opening up to my audience on a deeper level, I really felt incredible!

At the end of the day, people want to do business with humans they connect with! Not faceless brands behind a screen. So, in this episode, I reveal how I'm stepping up my online authenticity game, share the brilliant motto that's been my guiding light, and explain why expressing your true self will make you the best leader you can possibly be for your business.

Today, you’ll hear about:

• 6:47: Why my motto for sharing personal content is "scars over scabs"
• 12:03: Advice for using your vulnerable “scabs” to connect with your audience on a deeper level
• 14:24: Understanding that being a great leader is directly tied to being open, sharing life lessons, and embracing imperfections
• 18:06: How to learn from those who are a few steps ahead of you

Listen in and start being unapologetic online today! Your audience is just waiting to get to know the real you.

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