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Digital Dialogue Breakfast Series 2017 - Diversifying Audiences and Revenue Streams through Live Events

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Manage episode 183002302 series 1401770
Konten disediakan oleh Erin Smith and Ontario Creates. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Erin Smith and Ontario Creates atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Adding live experiences to traditionally mediated cultural products can offer new audience development and revenue generation opportunities: think author readings, pop up shops, eSports, and conventions. The bonus is that the live event can be the springboard for new cultural products with their own potential to be developed. Join us for a discussion with savvy creative companies who tell us how they create and curate premium experiences to connect with their audiences in novel ways, and explain how they are diversifying their revenue streams in the process.

Moderator: Heather Kanabe, Festival Director, The Word on the Street Book and Magazine Festival

Panelists:

Meridith Braun, VP Publishing, Digital Extremes

David Leonard, Events Director, The Walrus

Mark Montefiore, Co-President, New Metric Media & Executive Producer, Letterkenny

  continue reading

54 episode

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iconBagikan
 
Manage episode 183002302 series 1401770
Konten disediakan oleh Erin Smith and Ontario Creates. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Erin Smith and Ontario Creates atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Adding live experiences to traditionally mediated cultural products can offer new audience development and revenue generation opportunities: think author readings, pop up shops, eSports, and conventions. The bonus is that the live event can be the springboard for new cultural products with their own potential to be developed. Join us for a discussion with savvy creative companies who tell us how they create and curate premium experiences to connect with their audiences in novel ways, and explain how they are diversifying their revenue streams in the process.

Moderator: Heather Kanabe, Festival Director, The Word on the Street Book and Magazine Festival

Panelists:

Meridith Braun, VP Publishing, Digital Extremes

David Leonard, Events Director, The Walrus

Mark Montefiore, Co-President, New Metric Media & Executive Producer, Letterkenny

  continue reading

54 episode

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