Evan Jones - "The Customer is Always Right: How Creators Need Big Data to Increase Discoverability and Retain Their Fans"

Ontario Creates Podcasts

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7+ y ago 13:39

MP3•Beranda episode

Every moment you spend online, you are participating in a massive global experiment. Before digital technology, producers needed to make sure their project was perfect - there was only one broadcast premiere, only one book launch. Today every interaction is an opportunity to learn more about your target market; best approaches to reach your audience, onboard, and engage them. Learn how Stitch Media launched a publishing platform for Together Tales and refined it using big data in their marketing strategy, and look inside Threads Audience Development tools to see how this radical approach is increasing discoverability and retention for their partners.

Evan Jones, Founder, Threads Audience Development

54 episode

#Business #Government #Erin Smith #Ontario Creates #Arts