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How Lianna Patch Reinvented Her Copywriting Business

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Manage episode 410429001 series 3336860
Konten disediakan oleh Brian Casel. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Brian Casel atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Lianna Patch wasn’t thrilled with the work she was doing, who she was doing it for, and the lack of fun she was having as a professional copywriter. So she changed everything and relaunched her Punchline Copy business with a focus on comedic copy.

Brian and Lianna’s conversation was recorded on December 13th, 2023.

  • (00:00) - How Lianna Patch Reinvented Her Copywriting Business
  • (01:48) - The evolution of Pubchline copy
  • (07:02) - Lianna's main client base
  • (08:26) - How to be an ideal client
  • (11:03) - How Lianna structures her business
  • (15:44) - Offering productized services
  • (19:02) - ..And larger projects?
  • (20:06) - 2024's roadmap
  • (24:05) - Moving from consulting to "passive" revenue
  continue reading

74 episode

Artwork
iconBagikan
 
Manage episode 410429001 series 3336860
Konten disediakan oleh Brian Casel. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Brian Casel atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Lianna Patch wasn’t thrilled with the work she was doing, who she was doing it for, and the lack of fun she was having as a professional copywriter. So she changed everything and relaunched her Punchline Copy business with a focus on comedic copy.

Brian and Lianna’s conversation was recorded on December 13th, 2023.

  • (00:00) - How Lianna Patch Reinvented Her Copywriting Business
  • (01:48) - The evolution of Pubchline copy
  • (07:02) - Lianna's main client base
  • (08:26) - How to be an ideal client
  • (11:03) - How Lianna structures her business
  • (15:44) - Offering productized services
  • (19:02) - ..And larger projects?
  • (20:06) - 2024's roadmap
  • (24:05) - Moving from consulting to "passive" revenue
  continue reading

74 episode

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