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1454: Mass Persuasion, One User At A Time by Nir Eyal on Digital Marketing
Manage episode 441350895 series 1318600
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.
Episode 1454:
Nir Eyal explains how companies harness the power of mass persuasion through a personalized approach, influencing user behavior one step at a time. By deeply understanding individual preferences and habits, businesses can craft compelling experiences that keep users engaged and build long-lasting loyalty. The article highlights the fine balance between ethical persuasion and manipulation in today's tech-driven world.
Read along with the original article(s) here: https://www.nirandfar.com/mass-persuasion-one-user-at-a-time/
Quotes to ponder:
"Technology shapes the way we think and act by embedding itself into our daily routines."
"When companies align user goals with their own, they create a win-win scenario where persuasion feels like empowerment."
"Building long-term user habits requires understanding what triggers engagement and offering value at just the right moment."
Episode references:
The Power of Habit: https://www.amazon.com/Power-Habit-What-Life-Business/dp/081298160X
Predictably Irrational: https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248
Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788
Learn more about your ad choices. Visit megaphone.fm/adchoices
2422 episode
1454: Mass Persuasion, One User At A Time by Nir Eyal on Digital Marketing
Optimal Work Daily - Career, Productivity & Entrepreneurship
Manage episode 441350895 series 1318600
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.
Episode 1454:
Nir Eyal explains how companies harness the power of mass persuasion through a personalized approach, influencing user behavior one step at a time. By deeply understanding individual preferences and habits, businesses can craft compelling experiences that keep users engaged and build long-lasting loyalty. The article highlights the fine balance between ethical persuasion and manipulation in today's tech-driven world.
Read along with the original article(s) here: https://www.nirandfar.com/mass-persuasion-one-user-at-a-time/
Quotes to ponder:
"Technology shapes the way we think and act by embedding itself into our daily routines."
"When companies align user goals with their own, they create a win-win scenario where persuasion feels like empowerment."
"Building long-term user habits requires understanding what triggers engagement and offering value at just the right moment."
Episode references:
The Power of Habit: https://www.amazon.com/Power-Habit-What-Life-Business/dp/081298160X
Predictably Irrational: https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248
Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788
Learn more about your ad choices. Visit megaphone.fm/adchoices
2422 episode
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