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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Orchard Hill Church - Message Audio
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Konten disediakan oleh Orchard Hill Church. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Orchard Hill Church atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Hear weekly messages from Orchard Hill Church located in Wexford, PA. Orchard Hill is an inter-denominational Christian church where everyone is welcome. Whether you are a follower of Jesus Christ or you are still considering if God has a place in your life, Orchard Hill is a community where you can explore faith and the reality of Jesus Christ.
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412 episode
Tandai semua (belum/sudah) diputar ...
Manage series 1567689
Konten disediakan oleh Orchard Hill Church. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Orchard Hill Church atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Hear weekly messages from Orchard Hill Church located in Wexford, PA. Orchard Hill is an inter-denominational Christian church where everyone is welcome. Whether you are a follower of Jesus Christ or you are still considering if God has a place in your life, Orchard Hill is a community where you can explore faith and the reality of Jesus Christ.
…
continue reading
412 episode
Semua episode
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1 Ascent #7 - Ascend for Endurance (Dr. Kurt Bjorklund) 28:07
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Senior Pastor Dr. Kurt Bjorklund continues the message series "Ascent" exploring Psalms 120–134. Together, we’ll reflect on the journey of rising—whether in personal growth, spiritual depth, or relational connection—embracing challenges, celebrating triumphs, and discovering deeper lessons along the way. Message Transcript - https://www.orchardhillchurch.com/blog-post/2025/2/17/ascent-7-ascend-for-endurance Subscribe to Orchard Hill Plus! - https://orchardhillplus.buzzsprout.com/share Connect with Orchard Hill Church Website | https:// www.orchardhillchurch.com Mobile App | https://https:// www.orchardhillchurch.com/app YouTube | https:// www.youtube.com/channel/OrchardHillChurchPA Facebook | https:// www.facebook.com/orchardhillchurch/ Instagram | https:// www.instagram.com/orchardhillchurch/ Twitter | https://twitter.com/orchard_hill…
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1 Ascent #6 - Ascend for Forgiveness (Bryce Vaught) 34:55
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Wexford Campus Adult Ministry Pastor Bryce Vaught continues the message series "Ascent" exploring Psalms 120–134. Together, we’ll reflect on the journey of rising—whether in personal growth, spiritual depth, or relational connection—embracing challenges, celebrating triumphs, and discovering deeper lessons along the way. Message Transcript - https://www.orchardhillchurch.com/blog-post/2025/2/10/ascent-6-ascend-for-forgiveness Subscribe to Orchard Hill Plus! - https://orchardhillplus.buzzsprout.com/share Connect with Orchard Hill Church Website | https:// www.orchardhillchurch.com Mobile App | https://https:// www.orchardhillchurch.com/app YouTube | https:// www.youtube.com/channel/OrchardHillChurchPA Facebook | https:// www.facebook.com/orchardhillchurch/ Instagram | https:// www.instagram.com/orchardhillchurch/ Twitter | https://twitter.com/orchard_hill…
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1 Ascent #5 - Ascend for Blessing (Dr. Terry Thomas) 41:20
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Teaching Pastor Dr. Terry Thomas continues the message series "Ascent" exploring Psalms 120–134. Together, we’ll reflect on the journey of rising—whether in personal growth, spiritual depth, or relational connection—embracing challenges, celebrating triumphs, and discovering deeper lessons along the way. Message Transcript - https://www.orchardhillchurch.com/blog-post/2025/2/3/ascent-5-ascend-for-blessing Subscribe to Orchard Hill Plus! - https://orchardhillplus.buzzsprout.com/share Connect with Orchard Hill Church Website | https:// www.orchardhillchurch.com Mobile App | https://https:// www.orchardhillchurch.com/app YouTube | https:// www.youtube.com/channel/OrchardHillChurchPA Facebook | https:// www.facebook.com/orchardhillchurch/ Instagram | https:// www.instagram.com/orchardhillchurch/ Twitter | https://twitter.com/orchard_hill…
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1 Ascent #4 - Ascend for Rest (Dr. Kurt Bjorklund) 30:51
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Senior Pastor Dr. Kurt Bjorklund continues the message series "Ascent" exploring Psalms 120–134. Together, we’ll reflect on the journey of rising—whether in personal growth, spiritual depth, or relational connection—embracing challenges, celebrating triumphs, and discovering deeper lessons along the way. Message Transcript - https://www.orchardhillchurch.com/blog-post/2025/1/27/ascent-4-ascend-for-rest Subscribe to Orchard Hill Plus! - https://orchardhillplus.buzzsprout.com/share Connect with Orchard Hill Church Website | https:// www.orchardhillchurch.com Mobile App | https://https:// www.orchardhillchurch.com/app YouTube | https:// www.youtube.com/channel/OrchardHillChurchPA Facebook | https:// www.facebook.com/orchardhillchurch/ Instagram | https:// www.instagram.com/orchardhillchurch/ Twitter | https://twitter.com/orchard_hill…
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1 Ascent #3 - Ascend for Joy (Dr. Kurt Bjorklund) 30:35
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Senior Pastor Dr. Kurt Bjorklund continues the message series "Ascent" exploring Psalms 120–134. Together, we’ll reflect on the journey of rising—whether in personal growth, spiritual depth, or relational connection—embracing challenges, celebrating triumphs, and discovering deeper lessons along the way. Message Transcript - https://www.orchardhillchurch.com/blog-post/2025/1/20/ascent-3-ascend-for-joy Subscribe to Orchard Hill Plus! - https://orchardhillplus.buzzsprout.com/share Connect with Orchard Hill Church Website | https:// www.orchardhillchurch.com Mobile App | https://https:// www.orchardhillchurch.com/app YouTube | https:// www.youtube.com/channel/OrchardHillChurchPA Facebook | https:// www.facebook.com/orchardhillchurch/ Instagram | https:// www.instagram.com/orchardhillchurch/ Twitter | https://twitter.com/orchard_hill…
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1 Ascent #2 - Ascend for Worship (Dr. Kurt Bjorklund) 26:49
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Senior Pastor Dr. Kurt Bjorklund continues the message series "Ascent" exploring Psalms 120–134. Together, we’ll reflect on the journey of rising—whether in personal growth, spiritual depth, or relational connection—embracing challenges, celebrating triumphs, and discovering deeper lessons along the way. Message Transcript - https://www.orchardhillchurch.com/blog-post/2025/1/13/ascent-2-ascend-for-worship Subscribe to Orchard Hill Plus! - https://orchardhillplus.buzzsprout.com/share Connect with Orchard Hill Church Website | https:// www.orchardhillchurch.com Mobile App | https://https:// www.orchardhillchurch.com/app YouTube | https:// www.youtube.com/channel/OrchardHillChurchPA Facebook | https:// www.facebook.com/orchardhillchurch/ Instagram | https:// www.instagram.com/orchardhillchurch/ Twitter | https://twitter.com/orchard_hill…
Senior Pastor Dr. Kurt Bjorklund celebrates the coming of the Christ child at Christmas Eve 2024. Subscribe to Orchard Hill Plus! - https://orchardhillplus.buzzsprout.com/share Connect with Orchard Hill Church Website | https:// www.orchardhillchurch.com Mobile App | https://https:// www.orchardhillchurch.com/app YouTube | https:// www.youtube.com/channel/OrchardHillChurchPA Facebook | https:// www.facebook.com/orchardhillchurch/ Instagram | https:// www.instagram.com/orchardhillchurch/ Twitter | https://twitter.com/orchard_hill…
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1 Ascent #1 - Ascend for Help (Dr. Kurt Bjorklund) 35:22
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Kick off 2025 with "Ascent," a new series at Orchard Hill exploring Psalms 120–134. Together, we’ll reflect on the journey of rising—whether in personal growth, spiritual depth, or relational connection—embracing challenges, celebrating triumphs, and discovering deeper lessons along the way. Message Transcript - https://www.orchardhillchurch.com/blog-post/2025/1/6/ascent-1-ascend-for-help Subscribe to Orchard Hill Plus! - https://orchardhillplus.buzzsprout.com/share Connect with Orchard Hill Church Website | https:// www.orchardhillchurch.com Mobile App | https://https:// www.orchardhillchurch.com/app YouTube | https:// www.youtube.com/channel/OrchardHillChurchPA Facebook | https:// www.facebook.com/orchardhillchurch/ Instagram | https:// www.instagram.com/orchardhillchurch/ Twitter | https://twitter.com/orchard_hill…
Adult Ministry Director Jonathan Thiede teaches about the true source of happiness. Subscribe to Orchard Hill Plus! - https://orchardhillplus.buzzsprout.com/share Connect with Orchard Hill Church Website | https:// www.orchardhillchurch.com Mobile App | https://https:// www.orchardhillchurch.com/app YouTube | https:// www.youtube.com/channel/OrchardHillChurchPA Facebook | https:// www.facebook.com/orchardhillchurch/ Instagram | https:// www.instagram.com/orchardhillchurch/ Twitter | https://twitter.com/orchard_hill Subscribe to Orchard Hill Plus! - https://orchardhillplus.buzzsprout.com/share Connect with Orchard Hill Church Website | https:// www.orchardhillchurch.com Mobile App | https://https:// www.orchardhillchurch.com/app YouTube | https:// www.youtube.com/channel/OrchardHillChurchPA Facebook | https:// www.facebook.com/orchardhillchurch/ Instagram | https:// www.instagram.com/orchardhillchurch/ Twitter | https://twitter.com/orchard_hill…
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1 Family Caroling - Waiting (Russ Brasher) 35:18
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Wexford Campus Pastor Russ Brasher shares the anticipation the Christmas season brings as we celebrate the greatest gift from God. Subscribe to Orchard Hill Plus! - https://orchardhillplus.buzzsprout.com/share Connect with Orchard Hill Church Website | https:// www.orchardhillchurch.com Mobile App | https://https:// www.orchardhillchurch.com/app YouTube | https:// www.youtube.com/channel/OrchardHillChurchPA Facebook | https:// www.facebook.com/orchardhillchurch/ Instagram | https:// www.instagram.com/orchardhillchurch/ Twitter | https://twitter.com/orchard_hill Subscribe to Orchard Hill Plus! - https://orchardhillplus.buzzsprout.com/share Connect with Orchard Hill Church Website | https:// www.orchardhillchurch.com Mobile App | https://https:// www.orchardhillchurch.com/app YouTube | https:// www.youtube.com/channel/OrchardHillChurchPA Facebook | https:// www.facebook.com/orchardhillchurch/ Instagram | https:// www.instagram.com/orchardhillchurch/ Twitter | https://twitter.com/orchard_hill…
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1 Message and Music - Humble King (Bryce Vaught & Dr. Kurt Bjorklund) 24:35
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Senior Pastor Dr. Kurt Bjorklund and Adult Ministry Pastor Bryce Vaught share how God chose to be incarnate in a small, humble child. Message Transcript - https://www.orchardhillchurch.com/blog-post/2024/12/16/message-and-music-humble-king Subscribe to Orchard Hill Plus! - https://orchardhillplus.buzzsprout.com/share Connect with Orchard Hill Church Website | https:// www.orchardhillchurch.com Mobile App | https://https:// www.orchardhillchurch.com/app YouTube | https:// www.youtube.com/channel/OrchardHillChurchPA Facebook | https:// www.facebook.com/orchardhillchurch/ Instagram | https:// www.instagram.com/orchardhillchurch/ Twitter | https://twitter.com/orchard_hill…
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1 Who is Jesus? #5 - Jesus Seeks Us (Dr. Kurt Bjorklund) 35:02
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Senior Pastor Dr. Kurt Bjorklund concludes the message series "Who is Jesus?". Message Transcript - https://www.orchardhillchurch.com/blog-post/2024/12/9/who-is-jesus-5-jesus-seeks-us Subscribe to Orchard Hill Plus! - https://orchardhillplus.buzzsprout.com/share Connect with Orchard Hill Church Website | https:// www.orchardhillchurch.com Mobile App | https://https:// www.orchardhillchurch.com/app YouTube | https:// www.youtube.com/channel/OrchardHillChurchPA Facebook | https:// www.facebook.com/orchardhillchurch/ Instagram | https:// www.instagram.com/orchardhillchurch/ Twitter | https://twitter.com/orchard_hill…
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1 Who is Jesus? #4 - Jesus is for Real (Dr. Kurt Bjorklund) 21:39
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Senior Pastor Dr. Kurt Bjorklund continues into the fourth week of the message series "Who is Jesus?". Message Transcript - https://www.orchardhillchurch.com/blog-post/2024/12/2/who-is-jesus-4-jesus-is-for-real Subscribe to Orchard Hill Plus! - https://orchardhillplus.buzzsprout.com/share Connect with Orchard Hill Church Website | https:// www.orchardhillchurch.com Mobile App | https://https:// www.orchardhillchurch.com/app YouTube | https:// www.youtube.com/channel/OrchardHillChurchPA Facebook | https:// www.facebook.com/orchardhillchurch/ Instagram | https:// www.instagram.com/orchardhillchurch/ Twitter | https://twitter.com/orchard_hill…
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1 Who is Jesus? #3 - Jesus is God and Man (Dr. Kurt Bjorklund) 28:47
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Senior Pastor Dr. Kurt Bjorklund continues into the third week of the message series "Who is Jesus?". Message Transcript - https://www.orchardhillchurch.com/blog-post/2024/11/25/who-is-jesus-3-jesus-is-god-and-man Subscribe to Orchard Hill Plus! - https://orchardhillplus.buzzsprout.com/share Connect with Orchard Hill Church Website | https:// www.orchardhillchurch.com Mobile App | https://https:// www.orchardhillchurch.com/app YouTube | https:// www.youtube.com/channel/OrchardHillChurchPA Facebook | https:// www.facebook.com/orchardhillchurch/ Instagram | https:// www.instagram.com/orchardhillchurch/ Twitter | https://twitter.com/orchard_hill…
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1 Who is Jesus? #2 - Jesus is the Atoning Sacrifice (Dr. Kurt Bjorklund) 30:40
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Senior Pastor Dr. Kurt Bjorklund continues into the second week of the message series "Who is Jesus?". Message Transcript - https://www.orchardhillchurch.com/blog-post/2024/11/18/who-is-jesus-2 Subscribe to Orchard Hill Plus! - https://orchardhillplus.buzzsprout.com/share Connect with Orchard Hill Church Website | https:// www.orchardhillchurch.com Mobile App | https://https:// www.orchardhillchurch.com/app YouTube | https:// www.youtube.com/channel/OrchardHillChurchPA Facebook | https:// www.facebook.com/orchardhillchurch/ Instagram | https:// www.instagram.com/orchardhillchurch/ Twitter | https://twitter.com/orchard_hill…
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