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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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Konten disediakan oleh organisedfun. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh organisedfun atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
One gamer, one hater, tons of board games - who will win?
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344 episode
Tandai semua (belum/sudah) diputar ...
Manage series 2409997
Konten disediakan oleh organisedfun. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh organisedfun atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
One gamer, one hater, tons of board games - who will win?
…
continue reading
344 episode
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Organised Fun
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This week we're off to see what's crackalackin' in Burkina Faso! Highlights include: - Same game, different name! - Everyone knows, you can't slide a peg... - Let's play a round of 'Don't Get Pregnant!' - A bit sexual, but not in a cool way... - We don't need THAT in board games!
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1 Episode 184 - Friday The 13th Horror At Camp Crystal Lake 31:03
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This week, we're doomed camp counsellors at Crystal Lake - can we find enough supplies to fend off the dreaded Jason Voorhees? Highlights include: - Horror or Terror? - My country list is a total mess... - I do, We do, You do... - Who won, I can't remember? - Why are there so many frying pans? - There wasn't actually much horror... - All Jason wanted was a frying pan... - Everyone looks well old...…
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1 Expansion 22 - The Lost Expedition Fountain Of Youth 18:06
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The Lost Expedition gets a bit supernatural with zombies and were-beasts! Highlights include: - Fountain Of Youth > Lost City Of El Dorado, surely? - A few zombies never hurt anyone... - Stuck? Just wound the dog! - Is it good to be a Were-beast? - In the apocalypse, nobody cares about gourmet food...…
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This week we're trading rude sounding cards to avoid being the Dik Dik! Highlights include: - It's Chase the Ace, but with Diks... - Cousins is legal, right? - You could actually play this quite strategically... - Dik Dik takes the bins out!
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Bulgaria was so much fun that we stayed an extra week to play Battalia! Highlights include: - We didn't do Brunei dirty... - Stock up on Battle People! - Pegasi? Pegasuses? - It's all Tabletopia's fault...
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This week we're off (metaphorically) to Bulgaria! Highlights include: - 31% of Belgians love board games! - Spam alert! - Bet you didn't know that Bridge could solve climate change? - Remember all the real world applications of Gnome Day? - Coming soon - Brian Reynolds: Bridge Infiltrator... - Give me your lettuce! - Does anybody know how to play Magic?…
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1 Episode 182 - Thousand Year Old Vampire 26:26
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This week, I'm a Greek vampire. Here's my life! Highlights include: - Lonely? I'm not lonely! - Sorry best friend, I choose to forget you... - Never trust Apollo... - I'm like a history buff now, so... - Social mores? Internecine? - Everyone I know is going to die... - Do you want a climax event? - People's lives don't follow the story mountain...…
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1 Minisode 52 - Exit Advent Calendar 4 2:39:44
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It's time for the Exit Advent Calendar again! This time we're a humble pizza delivery guy caught up in the scandal of the missing Hollywood star - can we find her and work out what the hell is going on?
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Just another day in Crime City... As the name would suggest, many a crime has happened, and it's up to us to solve them! Highlights include: - Our first episode from a sofa... - You have to play this game if you want to become a detective... - Watch out for pigeons. And eroticism. - Is it a game though? - One mango mojito and I can't even speak... - Expert mode: play it with the lights off... - There weren't enough sweets... - What are the rules of this world? - We exist in multiple lounges...…
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This time we're off to Brunei to check out their games. Or not. Highlights include: - It's a whole lot of Christmas and a little bit of Brunei... - Brunei is not where I thought it was... - Jingle All The Way has a sequel - who knew?? - Santa is basically Christmas Postman Pat... - Mark forgets the term for 'play a card.' - More nightmare, less Christmas... - Brunei: Needs a website... - I keep messing up the ending...…
This week, we're off to Botswana. Have they got any game? Highlights include: - You can now check us out on Bluesky! - I over Christmas... - Throwing pebbles? Fuck that! - First one to shout 'Malala' wins! - Mark fails to find the actual game called actual Botswana. Actually... - You can find Botswana in America and Japan... but not Botswana...…
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1 Teens In Space Chapter 11 - Gnome Day 1:43:29
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The crew are reunited just in time to celebrate Gnome Day, but amid the festivities, they discover a new lead in the quest to save Aquaria's polluted waters...
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This week, we've discovered a magical (?) land and we're setting off to explore as much as possible! Highlights include: - Congratulations to Sue! - Welcome to the world of Levita Ting... - It's a magical world... now find some apples! - It has over a million combinations, don't you know! - Exactly how fantastical can you get with an apple? - Someone needs to realign the printers...…
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Strap in for another half hour of prime insults, as the diss track returns!
This week, we have completed our epic Seafall legacy campaign! Highlights include: - Turns out the box told us what would happen all along... - Buying treasure is a dick move... - Turns out we're the bad guys... - Scallywagging for the narrative!!! - We accidentally found hell. Hate it when that happens... - If your men say they saw a demon, you should listen to them... - Maybe it needed more... hell?…
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