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OTT Executive Podcast S4 E5: Steve Harnsberger, CEO, Universal Search & Discovery
Manage episode 393750149 series 3419948
Konten disediakan oleh Brian Mahony. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Brian Mahony atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
1) Steve's career background- "Silicon Valley meets Hollywood"; 2) The problem to solve-- universal search within the OTT operating system; 3) How is it possible your title doesn't show up in search even if it's in your library? 4) Why/how the search algorithm optimizes the platform's monetization-- not the apps; 5) Search vs. CTV/platform marketing- what has better ROI? 6) How Steve's team works to index/optimize your content library; 7) In an ideal world, who's job is it to optimize search results to maximize UX, engagement, monetization? 8) "The search engines and CTV OS wars are obfuscated and secret..."; 9) How to optimize your title names/tags for search; 10) Sometimes it's better to negotiate a bad deal so the streaming platform optimizes your content in their search algorithm; 11) Why you might need a search partner to get access to CTV/OS engineering teams; 12) ROI = 500% to 1000% increase in app downloads and titles watched.
Also watch on YouTube: https://www.youtube.com/@ottexecutive
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