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Authentic Personal Brand with Peter Lichtenthal
Manage episode 449067170 series 3613903
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Your personal brand is your reputation – it is what people think about you. And I will argue it exists whether you shape it or not. From a master marketer and a CEO, what constitutes an authentic personal brand? How do you position that brand for your team and for senior leadership so that it is credible to both? How do you prepare to communicate with your senior most leaders? Listen in for lots of real-world examples and great advice on personal brand as well as managing your career.
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