33 - Gen AI & How You Can Add Digital Workers to Your Partnerships Team with Alden Hultgren

Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast

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How does one begin to integrate AI into their partner programs? Alden Hultgren provides practical advice, from mapping out automation opportunities to designing partner experiences that are not just functional but delightful.
She envisions a future where digital workers become integral to partnership teams, streamlining processes and freeing up human talent to focus on strategic initiatives. Her mantra? Dream big — the technology is ready for you.
(00:32) Guest intro: Alden Hultgren
(03:27) Alden on growing a $1MM partnerships practice to $25MM
(05:16) Strategies Alden used at Salesforce to grow their partnerships beyond $100 MM
(07:21) Alden's tools for partner management
(09:29) GenAI: Reshaping traditional channel partnership roles
(11:36) Strategic approach to gen AI for partnership professionals + skills do you believe will help partnerships professionals survive & thrive within the gen AI landscape
(13:06) Gen AI's affect on longevity in a career in partnerships
(13:56) Conversational AI Orchestration Platform & its role in partnerships
(15:58) Gen AI digital workers' role in partnerships
(18:22) Designing digital workers in partnerships & optimizing the experience for partners
(20:11) Digital workers: who's done it well
(22:01) Strategies for integrating gen AI into partner programs to create value-added services
(24:05) Challenges related to the rapid evolution of Gen AI technology
(25:03) Can Gen AI help with the partner experience?
(27:05) Alden on most significant achievement with gen AI in partnerships
(28:25) What vendors need to keep in mind as they leverage Gen AI for partnerships in the near future
This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

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Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

Chapter

1. 33 - Gen AI & How You Can Add Digital Workers to Your Partnerships Team with Alden Hultgren (00:00:00)

2. Guest intro: Alden Hultgren (00:00:23)

3. Alden on growing a $1MM partnerships practice to $25MM (00:03:18)

4. Strategies Alden used at Salesforce to grow their partnerships beyond $100 MM (00:05:07)

5. Alden's tools for partner management (00:07:12)

6. GenAI: Reshaping traditional channel partnership roles (00:09:20)

7. Strategic approach to gen AI for partnership professionals + skills do you believe will help partnerships professionals survive & thrive within the gen AI landscape (00:11:27)

8. Gen AI's affect on longevity in a career in partnerships (00:12:57)

9. Conversational AI Orchestration Platform & its role in partnerships (00:13:47)

10. Gen AI digital workers' role in partnerships (00:15:49)

11. Designing digital workers in partnerships & optimizing the experience for partners (00:18:13)

12. Digital workers: who's done it well (00:20:02)

13. Strategies for integrating gen AI into partner programs to create value-added services (00:21:52)

14. Challenges related to the rapid evolution of Gen AI technology (00:23:56)

15. Can Gen AI help with the partner experience? (00:24:54)

16. Alden on most significant achievement with gen AI in partnerships (00:26:56)

17. What vendors need to keep in mind as they leverage Gen AI for partnerships in the near future (00:28:16)