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54. Micros to Millions: Why Small YouTube Channels are the Most Valuable and What to Look For
Manage episode 431313636 series 3562065
Konten disediakan oleh Joey Vaillancourt. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Joey Vaillancourt atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Want to land more brand deals, even with a small YouTube channel? In today's episode, I'm sharing the exact steps you can take to close more brand deals, even if you don't have a massive following. And here's the best part: your channel size could actually be your secret weapon!
If you're a brand looking to work with influencers, including YouTubers, listen up! I'm going to reveal the blueprint of what to look for in micro-influencers to maximize your ROI.
And don't go anywhere, because I'm saving the most valuable metric for last (spoiler alert: it's not subscriber count!). This “golden ticket” could be the key to unlocking a whole new world of opportunities for both influencers and brands alike.
In this episode, we cover:
01:46 Step 1: Do subscribers matter?
02:17 Step 2: Consistency is key
03:10 Step 3: Analyzing views
04:05 Step 4: Pricing strategies
04:46 Step 5: Engagement metrics
05:29 Step 6: Ad saturation
06:33 Step 7: Finding brands to sponsor you
07:45 Step 8: Creative strategy
09:13 Step 9: Knowing your numbers
11:06 Step 10: The “golden ticket” metric
12:52 Case Study: Micro vs. Macro creators
16:20 How to calculate channel growth percentage
17:43 Crafting the perfect offer
Connect with Joey!
https://www.instagram.com/joeyvaillancourt/
https://www.facebook.com/joey.vaillancourt.9/
https://www.linkedin.com/in/joey-vaillancourt/
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