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Konten disediakan oleh Peter Ericson and Leaky Paywall. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Peter Ericson and Leaky Paywall atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Achieving a 20% Conversion Rate: The Local Publisher’s Winning Formula

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Manage episode 422416658 series 3263091
Konten disediakan oleh Peter Ericson and Leaky Paywall. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Peter Ericson and Leaky Paywall atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss effective paywall and subscription strategies for news and magazine publishers. The discussion highlights the importance of free registrations as a pathway to paid subscriptions, revealing a 20% conversion rate with current data.

Key points include the inefficacy of standalone newsletter signups, the benefits of integrating free registration prompts, and the necessity of nurturing readers through multiple engagement points.

The episode concludes with recommendations for a structured paywall approach to maximize subscriber conversion.

  continue reading

65 episode

Artwork
iconBagikan
 
Manage episode 422416658 series 3263091
Konten disediakan oleh Peter Ericson and Leaky Paywall. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Peter Ericson and Leaky Paywall atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss effective paywall and subscription strategies for news and magazine publishers. The discussion highlights the importance of free registrations as a pathway to paid subscriptions, revealing a 20% conversion rate with current data.

Key points include the inefficacy of standalone newsletter signups, the benefits of integrating free registration prompts, and the necessity of nurturing readers through multiple engagement points.

The episode concludes with recommendations for a structured paywall approach to maximize subscriber conversion.

  continue reading

65 episode

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