How to Get a Front-Row Seat to Your Regional Equestrian Industry

Pegasus Podcast

The impact of a Facebook on the equestrian industry is massive.
It’s evident by the number of active Facebook groups there are, along with how many members and posts there are in each.
Yet what does it take to run one and more importantly - what insights can you gain about the equestrian industry by running a regional equestrian group?
Shawna Mills is the admin of the Facebook group Southern New Hampshire Equestrians, a group with more than seven thousand active members.

In this episode, we discuss:

• PEMF and the over-supply of practitioners.
• The types of tricks spammers are using to target equestrians on Facebook.
• Why trainers rush to side hustles so quickly these days.
• The rising costs in the industry and how that’s impacted the horse marketplace.
• And more.

🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.
Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

Chapter

1. How to Get a Front-Row Seat to Your Regional Equestrian Industry (00:00:00)

2. Running an Equestrian Facebook Group Challenges (00:00:07)

3. Running an Equestrian Group on Facebook (00:08:56)

4. Equestrian Industry Challenges and Oversaturation (00:16:15)

5. Equestrian Industry Challenges and Changes (00:22:31)

6. The Science of Managing Facebook Groups (00:30:36)

7. Scammers Targeting Equestrian Facebook Groups (00:35:58)

8. Morgan's Social Media and Event Platform (00:42:47)