115: Strategic Marketing Of Tech Products (ft. Martina Lauchengco) People Of Product podcast

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Tech Business George Brooks Innovation Team Product Lead Alignment Craft Teams Distributed Teams Product team

Konten disediakan oleh George Brooks. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh George Brooks atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

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115: Strategic Marketing of Tech Products (ft. Martina Lauchengco)

2+ y ago 45:03

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MP3•Beranda episode

Konten disediakan oleh George Brooks. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh George Brooks atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Building a great product is only half the battle. Strong product marketing helps direct how the product gets to market and tells a compelling story about why people need it now. It’s a unique discipline that sits at the intersection of pure marketing and product, and it’s helping break down silos between the two. Martina Lauchengco from the Silicon Valley Group, and author of “Loved”, is on the show to talk about the fundamentals of product marketing and how to apply them.

Martina's book "LOVED" is available at Target online.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

… continue reading

167 episode

#Tech #Business #George Brooks #Innovation Team #Product Lead #Alignment #Craft Teams #Distributed Teams #Product team

Artwork

115: Strategic Marketing of Tech Products (ft. Martina Lauchengco)

People of Product

published 2+ y ago

Bagikan

MP3•Beranda episode

Konten disediakan oleh George Brooks. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh George Brooks atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Building a great product is only half the battle. Strong product marketing helps direct how the product gets to market and tells a compelling story about why people need it now. It’s a unique discipline that sits at the intersection of pure marketing and product, and it’s helping break down silos between the two. Martina Lauchengco from the Silicon Valley Group, and author of “Loved”, is on the show to talk about the fundamentals of product marketing and how to apply them.

Martina's book "LOVED" is available at Target online.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

… continue reading

167 episode

#Tech #Business #George Brooks #Innovation Team #Product Lead #Alignment #Craft Teams #Distributed Teams #Product team

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