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Brad Day | Strategies for Resource-Strapped Small Businesses
Manage episode 349040422 series 3262645
Konten disediakan oleh Steffen Horst and Dave Antil. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Steffen Horst and Dave Antil atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
What should small businesses focus on when they are not resource-rich?
When resources are scarce, it’s hard to know where to allocate them…
But with the power of alignment and a meaningful brand, it becomes easy…
Brad Day of HELM Boots left a 16-year career at Adidas to enter the startup world…
In this episode, he shares the strategies that led his small direct-to-consumer business to survive the pandemic and become a brand that means something to customers.
Brad will cover:
- How to hire top talent (even if you think you can’t afford to)
- The power of prioritizing
- Why a strong brand doesn’t need expensive marketing
- The importance of alignment on small teams
- And more
196 episode
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