Growing Small Businesses Through Digital Advertising: A 3-Part Series with Navah Hopkins of Optmyzr (Part 3)

Performance Delivered

Title: Insider Secrets for Digital Marketing Success Part 3

In this episode, we dive into the critical aspects of business operations and advertising strategies. Discover why jumping straight into campaign management can be a costly mistake and learn the essential questions you need to answer before spending your marketing budget. Our guest shares insights on customer value, conversion rates, and the importance of having a solid foundation of business metrics. Plus, we discuss the significance of quality control in lead intake and how to ensure your marketing efforts are effective. Tune in for valuable tips on optimizing your business's advertising approach!

On this episode, We'll talk about:

• Minimum KPIs for Advertising: Importance of understanding customer value and lead generation capacity before starting advertising.
• Conversion Tracking: The significance of proper conversion tracking, including setting up pixels and connecting CRM systems to ad platforms.
• Customer Consent: The necessity of obtaining explicit consent for marketing communications and the importance of transparency in data usage.
• Website Usability and Accessibility: The need for websites to be user-friendly and accessible, considering factors like contrast, font choice, and colorblindness.
• Data Collection and Decision Making: Emphasis on collecting the right data to inform business decisions and the importance of analyzing outliers in conversion data.
• Success Metrics: Defining what constitutes success and failure in campaigns, and the importance of adapting strategies based on performance.
• Resources and Engagement: Information on how to connect with the speaker and access further resources related to digital marketing.

The views and opinions expressed on the “Performance Delivered” podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Performance Delivered, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2024.