03: Struggling to Build a Marketing Strategy? Here are 8 Easy Steps to Finally Get You Started

Pet Marketing Unleashed Podcast

Are you constantly being told you should have a marketing strategy but don’t know where the heck to start?

How do you build one? Where do you start? What should be included? How does it become useful?

Crafting a marketing strategy can seem like a huge, daunting task. We’ve all been there, feeling like we need to do everything and be everywhere, only to end up confused and burnt out with not a lot to show for it.

In today’s episode, we’re breaking it all down into manageable steps, so you can build a marketing strategy that actually works for your pet business.

In this episode, you’ll discover:

• The real deal on what a marketing strategy is—and what it’s not. Spoiler: it’s not just about social media!
• How to pinpoint your Unique Selling Proposition (USP) so you stand out from the crowd.
• Practical tips for identifying your ideal clients and the platforms where they hang out.
• Simple strategies for managing your time and creating a plan that fits into your busy schedule.
• The importance of consistency and how to evaluate and tweak your strategy over time for best results.

Ready to take the guesswork out of your marketing? Tune in to get the actionable steps you need to create a strategy that’s clear, effective, and tailored to your business.
Ready to take action? Here are some ways we can help:

• Check out our Blogging For Your Pet Biz Workshop-Style Course: https://www.petmarketingunleashed.com/blogging-course
• Dive into our SEO Course to boost your search rankings: https://www.petmarketingunleashed.com/seo-course
• Establish a strong brand identity via our custom branding services: https://www.petmarketingunleashed.com/branding
• Get a custom brand messaging guide in one of our ½ Copywriting VIP Days: https://www.petmarketingunleashed.com/copywriting

Links mentioned:

• Read the episode blog for more: https://www.petmarketingunleashed.com/03
• Get the free blog post topic ideas: https://www.petmarketingunleashed.com/blog-topics
• Connect with us on Instagram: https://www.instagram.com/petmarketingunleashed
• Join our FREE FB Community: https://www.facebook.com/groups/unleashedpetpreneurs
• Pet Marketing Unleashed website: https://www.petmarketingunleashed.com

Chapter

1. Introduction to the topic: creating a marketing strategy (00:00:00)

2. Podcast intro and host introduction (00:00:40)

3. Explanation of what a marketing strategy is (00:01:24)

4. Concept 1: Marketing strategy is not just about social media (00:02:19)

5. Concept 2: Importance of consistency across platforms (00:02:41)

6. Concept 3: Understanding your audience (00:03:20)

7. Step 1: Start with brand messaging (00:03:59)

8. Step 2: Identify your ideal clients (00:06:29)

9. Step 3: Figure out your time commitment (00:08:00)

10. Step 4: Set the foundations (00:09:00)

11. Step 5: Identify the right platforms (00:10:38)

12. Step 6: Plan your content (00:13:44)

13. Step 7: Regularly evaluate your strategy (00:14:51)

14. How to start writing your marketing strategy (00:16:29)

15. Encouragement to start and adjust as needed (00:17:31)