537: Bruce Hirsch – Partner with clubs to book a wealth of photography portrait sessions

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

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Bruce Hirsch of www.hirschstudio.com is a US-based family portrait photographer living and working in both Indiana, not far from Michigan, and Florida in the winter months.

We were exchanging some emails earlier this year when he dropped this bombshell…

Just as an FYI… I would gladly share how we booked 128 family portraits in 3 days.

No FB ads, no TV ads or radio ads… It’s a straightforward system.

We've had 652 appointments this past year already!!!

To say I was interested to learn more is an understatement.

Bruce has been in business and photographing family portraits for over 35 years. He works closely with his wife, Linda, in the business and has photographed Presidents, politicians and sports celebrities in his life as a photographer. It's photographing local families, though, that his career has been built on.

In this interview, Bruce shares how he's partnering with golf and country clubs to photograph hundreds of family sessions.

Here's some more of what we covered in the interview:

• A brief background of how Bruce's photography business thrives without marketing
• Attracting high-volume clients from high-end membership clubs
• How Bruce's photography business works with club portraits
• Bruce's business model
• How Bruce came up with the idea to do club portraits
• Bruce's long-term goal with club portrait sessions
• How to send business proposals to country clubs
• What clients get from Bruce's free sessions
• How to coordinate with the country clubs during the photo sessions
• How to find the best location when shooting outdoors
• Why Bruce prefers to shoot outdoors for his club portrait sessions
• Bruce's scheduling process
• The need to have a scheduling app to take care of volume bookings
• How Bruce handles in-person sales sessions
• When is the right time to discuss pricing with clients
• Bruce photography style
• How to add more revenue to your bottom line
• Is it profitable to do club portraits alone
• Bruce average sale
• How to get great expressions from clients during photo sessions
• Establishing rapport with kids during family sessions
• How to overcome setbacks
• How to kick things off quickly when relocating your business

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I don't use any artificial lights. I use that open sky. That's my soft box. – Bruce Hirsch

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What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Bruce shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode.

I present the price list when it's the proper time. – Bruce Hirsch

If you have any questions I missed, a specific question you’d like to ask Bruce or if you want to say thanks for coming on the show, feel free to add them in the comments area below.

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iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

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If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

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Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Here's the latest review…

★★★★★ Photo Biz Xposed is a game changer for your photography business!

Via Apple Podcasts by Adelaide newborn and family photographer Tammy Miles, in Australia on October 21st, 2023.

The podcasts are such a wealth of information, and the Facebook group is a lovely and supportive community.

The paid podcast is an absolute bargain, and if you implement any of the things you learn, it’ll pay for itself in no time!

I’ve done a couple of the paid courses and have found them to be great value for money, with lots of useful information and practical tips to implement what you learn.

Andrew is such a genuinely nice person who asks all the good questions, and he wants us to all succeed.

Thank you Andrew for putting together such an amazing resource to help everyone in the photographic community!

Links to people, places and things mentioned in this episode:

Bruce Hirsch Website

Hirsch Studio for Photographers

Bruce Hirsch on Facebook

Full Slate

D&M Imaging – photo lab, mention Bruce Hirsch' name and get a complimentary 16×20

Thank you!

Thanks again for listening, and thanks to Bruce for coming on and sharing all the details that go into his unique and profitable marketing strategy for high-volume family and couple photography by partnering with golf and country clubs.

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post 537: Bruce Hirsch – Partner with clubs to book a wealth of photography portrait sessions appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.