The Evolution Of Digital Marketing (with Brad McCormick)

P&L: Priorities & Lifestyle

Brad McCormick, Principal at 10 Louder, joined Rob in the Schulz Wealth office to discuss all things digital marketing, including answering some common questions business owners have towards marketing. How do you start marketing if you haven’t before, and how much do you spend? How do you track success? And why should you continue to invest in marketing, even if it’s working? As Brad says in the episode, marketing is like the fuel that keeps an airplane in the air, and in the modern world, a business without marketing is gonna have a really tough time taking off. Join us to learn from an expert in the field on the evolution of digital marketing over the last two decades.

Contact Brad at [e-mail]

"Everyone wants to grow. It's kind of like, every football team wants to win the Super Bowl, but only one or two teams go to the Super Bowl. Only a few brands or companies get to dominate their category. Why? Cause it's really freaking hard." - Brad McCormick

This week on Priorities Lifestyle:

• How To Properly Allocate Time And Money For Marketing

• The Evolution Of Digital Marketing In The Last Two Decades

• Data Analytics, And The Importance Of Tracking Your Marketing

• What Makes An Effective Website

• How Do You Measure Marketing Success?

• Different Industries, Different Marketing Strategies

Our Favorite Quotes:

• "A winner is a loser that didn't give up and a successful brand is a non-successful brand that just kept at it, or all you have to do is last." - Brad McCormick

• "The world is drowning in data, but thirsty for knowledge." - Brad McCormick

• “The art of redesigning a website is not about HTML and code. It's about who are we as a company. It basically amplifies that.” - Brad McCormick

About Rob Schulz and P&L Priorities & LIfestyle Podcast

The P&L: Priorities & Lifestyle Podcast is a show for business owners. In each episode, host and financial planner Rob Schulz sits down with business owners and the professionals that serve them to talk about business building, life, money — and the all-important transition out of the business, which inevitably happens to everyone who has ever founded a company.

Email Rob at [e-mail] with questions and comments, or to schedule a one-on-one conversation.

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*You’re listening to P&L: Priorities & Lifestyle with your host Rob Schulz. Rob is the Founder and President of Schulz Wealth. All opinions expressed by Rob and his guests are solely their own opinions and do not reflect the opinions of Schulz Wealth. This podcast is for informational purposes only and should not be relied upon for investment decisions. Please refer to our website for more information: schulzwealth.com.