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Interview with Ferdinand Goetzen: Chief Growth Officer - Recruitee - “For every great agency, there are probably 100 mediocre ones”
Manage episode 348981712 series 3156919
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Englishman Ferdinand moved to Hungary with his parents at a young age, not being able to speak the language he focussed on teaching himself programming and digital marketing.
He then continued to work at small agencies and was able to explore the startup industry until he landed a job at Recruitee, a small, Amsterdam based, 12 person recruitment SaaS product.
He was asked by the founders to growth their business from product-market-fit to a multimillion dollar B2B business.
Ferdinand established that ultimately in a saturated market where everyone is selling the same features and benefits branding and telling an effective brand-story is the only way to differentiate and grow.
In order to do this Ferdinand hired and managed a 14-person in-house agency at Recruitee and sourced creative ideas and input from the entire company. When asked why he didn't outsource the creative work to agency he says:
"There are 3 things that companies should own: data, process & culture around your activities."
and most agencies fail or struggle to transfer and embed those 3 things inside their client company organisation and he thinks that the agency of the future should figure out how to embed themselves in the process and tie themselves to the performance of the client so that the long term and the short will be married in a holistic approach. “
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