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Does Social Media Actually Grow Your Podcast Audience? (& If Not, What Are Your Other Options?)

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Manage episode 403612270 series 3549902
Konten disediakan oleh Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

What everyone gets wrong about using social media to grow your podcast, and what you should be doing instead.

There might be no more common question in podcasting than: “How do I get more listeners”. And there might be no more common answer than, “Be active on social media.”

The result is that social media is by far the most popular marketing channel used by podcasters to (at least try to) get more listeners and grow their shows.

But does it actually work?

And if it does, how, exactly?

In this episode, we explore the potential benefits of social media for podcasters, how to use it effectively to grow your show and your brand, and why social media might actually be a more effective growth channel than it appears on the surface.

📊 What did you think of this episode? Click to cast your vote:

🤩 Nailed It!
🙂
Solid
🥱
Meh
😒 Do better

Topics Covered

0:00 Intro
01:02 How many podcast listeners does 40,000 X (Twitter) followers get you in 2024?
05:57 Non-podcast-growth reasons to be active on social media
08:06 Understand why you're using each platform
17:47 Which platform should you be on to promote your podcast?
26:34 The "Buyer's Journey" of Podcast Listener Acquisition
27:24 Why social media is probably getting you listeners without you even knowing
35:10 The double-edge sword of building your platform reputation
38:45 Non-social media growth channels
47:09 Key takeaways from this episode

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources

Darknet Diaries
How I Write Podcast
Jay Clouse
Never Post Podcast
Derek Sivers

Complete the Podcast Marketing Trends 2024 Survey

Subscribe to Podcast Marketing Trends Explained

Check out the Podcast Marketing Trends 2023 Report

Subscribe to the Scrappy Podcasting Newsletter

Try Transistor.fm for free for 14 days

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

  continue reading

15 episode

Artwork
iconBagikan
 
Manage episode 403612270 series 3549902
Konten disediakan oleh Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Jeremy Enns, Justin Jackson | Podcast Growth, and Promotion Experts atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

What everyone gets wrong about using social media to grow your podcast, and what you should be doing instead.

There might be no more common question in podcasting than: “How do I get more listeners”. And there might be no more common answer than, “Be active on social media.”

The result is that social media is by far the most popular marketing channel used by podcasters to (at least try to) get more listeners and grow their shows.

But does it actually work?

And if it does, how, exactly?

In this episode, we explore the potential benefits of social media for podcasters, how to use it effectively to grow your show and your brand, and why social media might actually be a more effective growth channel than it appears on the surface.

📊 What did you think of this episode? Click to cast your vote:

🤩 Nailed It!
🙂
Solid
🥱
Meh
😒 Do better

Topics Covered

0:00 Intro
01:02 How many podcast listeners does 40,000 X (Twitter) followers get you in 2024?
05:57 Non-podcast-growth reasons to be active on social media
08:06 Understand why you're using each platform
17:47 Which platform should you be on to promote your podcast?
26:34 The "Buyer's Journey" of Podcast Listener Acquisition
27:24 Why social media is probably getting you listeners without you even knowing
35:10 The double-edge sword of building your platform reputation
38:45 Non-social media growth channels
47:09 Key takeaways from this episode

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources

Darknet Diaries
How I Write Podcast
Jay Clouse
Never Post Podcast
Derek Sivers

Complete the Podcast Marketing Trends 2024 Survey

Subscribe to Podcast Marketing Trends Explained

Check out the Podcast Marketing Trends 2023 Report

Subscribe to the Scrappy Podcasting Newsletter

Try Transistor.fm for free for 14 days

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

  continue reading

15 episode

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