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Building the Premier Accounting Firm: An Intentional Podcasting Journey, with Roger Knecht
Manage episode 433866571 series 3555563
Konten disediakan oleh John Tyreman. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh John Tyreman atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
How intentional are you with your podcast?
Roger Knecht, President of Universal Accounting, has helped thousands of accountants, bookkeepers, and tax preparers start and build a successful accounting firm. Roger also hosts Building the Premier Accounting Firm, a weekly show that is nearing 300 episodes.
Every decision Roger made with his podcast has been extremely intentional and well-thought-out. In this episode, we cover:
- Introduction (0:00)
- The decision to launch a podcast (2:37)
- How the show has evolved over the last 4 years (8:42)
- Promoting podcast content (13:40)
- Re-publishing older episodes and other experiments (17:35)
- Improving attribution and podcasting ROI (24:03)
- The power of celebrating others (29:04)
This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.
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