#38: Networking Like a Pro with Podcasting and Peter Murphy Lewis

Podjunction

In this weeks episode of Podjunction - the first of a four-part series with Peter Murphy Lewis - Hosts Sadaf Beynon and Matt Edmundson leverage insights gained from Peter to discuss the growth potential provided by Podcasting. They explore how to use your status as a trusted podcaster effectively at industry networking events, how to engage with strategic guests and create evergreen content for ongoing value.

Key Takeaways:

1. Leveraging Industry Events: Using podcasts as a tool to gain access to industry events can significantly enhance networking opportunities. By positioning oneself as a media partner or interviewer, podcasters can connect with key stakeholders, conduct interviews, and distribute valuable content across various platforms.
2. Networking with Strategic Guests: Targeting individuals who are influential in their fields but not yet prominent in digital spaces can be a powerful strategy. By interviewing board members and stakeholders who hold offline influence, podcasters can build strong relationships and open doors to further opportunities.
3. Creating Evergreen Content: Repurposing content from interviews at conventions into various formats such as PDFs, webinars, and podcasts can extend the value of the material. This approach not only benefits the podcast host but also provides lasting value to the interviewees and their networks, fostering ongoing engagement and visibility.

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