#41: Grow Your Business by Knowing Your Audience with Peter Murphy Lewis

Podjunction

In this weeks episode of Podjunction Matt and Sadaf discuss the fourth and final segment with Peter Murphy Lewis. Inspired by Peter's insights the hosts discuss how to effectively use a podcast to grow your business, particularly in less digital industries like healthcare. The conversation highlights the importance of creating resonant content, establishing credibility, and creatively repurposing content especially on platforms such as LinkeIn.

Key Takeaways:

1. Tailored Marketing Strategies for Podcast Growth: Peter emphasises the importance of using traditional marketing techniques, such as creating specific landing pages with relevant URLs, to make a podcast more accessible and engaging for niche audiences.
2. Leveraging Existing Content for Maximum Impact: Peter discusses the value of repurposing successful content, such as webinars and public speaking events, into shorter podcast episodes or LinkedIn posts. This strategy not only extends the reach of the content but also helps in establishing authority your industry.
3. Understanding and Targeting Your Audience: Both Peter and the hosts stress the importance of knowing your audience. By understanding who you are trying to reach, you can create content and marketing strategies that resonate more deeply, increasing the likelihood of engagement and success.

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