“Just add audio”, suggests SiriusXM

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• First look: SiriusXM has just released “Just Add Audio”, a new set of data showing the reach benefits of adding an audio campaign to an existing advertising plan. The data also suggests that audiences trust podcast advertising the most. (There have been various studies showing that podcast advertising is especially good at reaching ad-avoiders).
• Kamala Harris, the current Vice President of the US and a Presidential candidate, did a guest appearance on Call Her Daddy.
• In the Netherlands, the audio agency Airborne has announced its independence. It was previously a division of ACE, a creative agency.

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• Reese Witherspoon’s Hello Sunshine media company held its second annual “experiential franchise” in Los Angeles.
• Golpo is “the first production-quality AI true crime podcast generator”. The author says: “Golpo does everything that a human podcaster would do. It first understands what you want to listen to, does highly detailed research on the case, creates a script and then uses that to create a production-quality podcast.”
• Below - but we don’t want you to miss it - YouTube Music plays podcasts via RSS. Here’s how

People News

• Arielle Nissenblatt has left SquadCast/Descript. She’d been with the company for over four years as community manager. She continues to run EarBuds, work with Tink Media, is a fine public speaker, and would be a great hire.

Tips and tricks

• Want to try a better podcast app? You’ve just two days left to grab a free year’s Pocket Casts Plus. (This isn’t a paid-for thing: we just asked them for a voucher code because we like it). Check how your transcripts look in there, too.

The Tech Stuff

• The YouTube Music app is installed on almost every Android phone: and it can play podcasts using RSS feeds, supporting passthrough and dynamic ads. New last week: the app now supports direct links, so if you’re a podcast host or a directory, you’ll can add support for YouTube Music for all your shows.
• While we’re here, if you want nice-looking and consistent badges/buttons for your website, use Nathan’s. They’re all really nice.

Podcast News

• It's ADHD Awareness Month, and the podcast ADHD Wise Squirrels is celebrating with over 50,000 downloads. It's hosted by Dave Delaney, who first started podcasting in 2005.
• Life is fast. Information is overwhelming. We seem busier and more anxious than ever. Slow It Down, hosted by NZ radio personality Polly 'PJ' Harding, is a time to chill, wind down and join a space that inspires people to live authentically and slow it down. It launched this weekend.
• Beyond+ is new from the leading Elizabeth Glaser Pediatric AIDS Foundation (EPGAF). Launched last week, this podcast highlights the stories of youth living HIV positive. More than 40 years after the start of the HIV pandemic, Beyond+ asks the question: What is beyond the diagnosis?
• Spanish-language podcast Ideas para vivir mejor has just launched its third season, and is celebrating over three million plays and more than 60,000 followers on Spotify. Each episode distills the essential takeaways and practical teachings from leading books on wellness and self-improvement.
• Yes, We Are Open! returns for a new season today. Host Al Grego travels across Canada telling stories of small businesses, their origins, struggles, and future outlook. These aren’t business stories, these are personal stories about businesses. In season 7, Al visits Winnipeg, Manitoba. The show is with Moneris, a Canadian payment processor.

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