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Podcasting reaches Gen Z like no other
Manage episode 446767147 series 1876334
This is sponsored by SoundStack. Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack. Learn how.
Visit https://podnews.net/update/podcasting-gen-z for all the links, and to get our newsletter.
- For brands, podcasts are “a great place to reach people that they couldn’t reach before” - Earlier today at Audiodays in Copenhagen, Denmark, Amplifi Media’s Steven Goldstein shared data to highlight why podcasts are a real opportunity to reach younger audiences, or “Gen Z”.
- Good news from Good Tape: episode two of the magazine has been printed and will begin mailings this weekend. You can still buy The Celebrity Issue here, which investigates a range of questions around the concept of celebrity and the ways in which it’s shifted and warped audio over the years.
- USA Today writes a negative piece about the effect of appearances by Trump and Harris on podcasts - which have only “reached less than 30% of all voters”. 28% have “seen” Harris on a podcast, and 22.5% for Trump, according to the newspaper - which, including print and digital subscribers, reaches just 0.6% of all Americans.
Classifieds - your job or ad here
Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now.
Reach 800K+ Podcast Fans with Your Show — Our dedicated Podcast Newsletter reaches over 800,000 engaged podcast opt-in subscribers. Leverage our targeted approach to get your show in front of the right listeners and watch your audience grow!
- YouTube Shorts can now be up to three minutes long. The update started rolling out earlier this month, making it an ideal place to promote podcasts. (Headliner might help.)
- The Signal Awards have announced Esther Perel, Matt Rogers & Bowen Yang as inaugural recipients of a Special Achievement Award. The award aims to honour Where Should We Begin? & Las Culturistas as two podcasts that define culture.
- Seven years after the release of S-Town, the podcast is still shaping the lives of the people in Woodstock, Alabama. In an excellent long-form article by Elle Hunt, Good Tape looks at how the podcast affected the small town when it was published, and the impact the podcast is making today.
- It’s the last day to enter The Webbys to get early entry pricing today.
Tips and tricks
- Blubrry posts ways to overcome podcast paralysis - to get that new podcast out and released.
Podcast News
- Podcast Perspectives has interviewed Gretta Cohn, the Pushkin Industries CEO and founder of Transmitter Media. The show discusses her career path – from cellist for Cursive and Bright Eyes to an intern at the Village Voice, to producer at WNYC and Earwolf, and then founding her own company.
- Hosted by Matt Stoller & David Dayen, two of the leading voices in America on the anti-monopoly movement, Organized Money explores how monopolies control our lives – from our food to our drugs to our dating lives and so much more. The show was released last week and broke the top 200 in Apple Podcasts; it's made by Rock Creek Sound, a family-owned production company.
- What Happens Next? returns for a ninth season today, looking at a number of critical areas that will define our future. The show, with expert guests, examines what happens if we don’t change course, then highlights positive changes already underway and empowering listeners with actionable steps.
Gold supporters: Buzzsprout, Mowpod, Mamamia, The Podglomerate, SALT, Audiohook, audioBoom, Podscribe, Cohost, Steve Lack: Audio, Simplecast, Resound, RedCircle, Riverside.fm, Jar Audio, Podchaser, Awesound, Libsyn, Acast, Disctopia, Knucklehead Media Group, Evergreen Podcasts, Podpage websites, We Edit Podcasts
Silver supporters: Storic Media, Audacia Audio, Bumper, Magellan AI, Huberman Lab, ARN's iHeartPodcast Network Aust, Tink Media, Jonekiri, SoundStack, Truefans, Ausha, Storyboard, Voxtopica, Gilded Audio, Frequency, PlayPodcast, Podium , POW PR, The Roost, Gumball, Cloud10, The Podcast Haven, Deepcast, Podcastpage, Message Heard, Health Podcast Network, Transistor, Lemonada Media, Oxford Road, Ossa Collective, Zvook, Rephonic, Sonic Influencer Marketing, Blubrry, Heartcast Media50, Podcast Taxi, matchmaker.fm, Optimal Living Daily, Diversion Podcasts, Wondery, Jam Street Media, Double Elvis Productions, Headliner, Rhapsody Voices, Castos, Hear.Here.Singapore, Ad Results Media, StreamGuys, Podcast Partnership, Content10x, Cleanfeed, She Podcasts, Podcast Movement, Lower Street, Revolver Podcasts, Podigy, Sonix, Adopter Media, School of Podcasting, Edison Research, Signal Hill Insights
Our personal supporters: Eric Montgomery, Amy Woods, John, Jessica Alpert Silber, Armel, Oludotun Oyebolu, Mikel Ellcessor, Gene Monterastelli, Neil Mody, Ed Sullivan, David Lloyd, Steven Goldstein, Matt Wade, Lindsay Graham, Mirko Lagonegro, Andy Maher, The Virtual Couch, Kara Silverman, Eric Hunley, Liz Covart, Owen Grover, Justin Jackson, Karen Jackson, CESLIE Armstrong, Søren Hugger Møller, Josh Withers, Mike R, Michael Dell, Eric Nuzum, Benjamin Masse, Brett Johnson, Steve Stewart, Mark Ramsey, Pete Morgan, Joe Stone, ShEvo (Sheila Dee & Evo Terra), James Atkinson, Helene Pawlitzki, Buzz Knight, Graeme Klass, Stephanie Arakelian, Kerry Donahue, Stew Redwine, Dave Beasing, Meggan Ellingboe, Andy Bowers, Mary Dooe, Alicia Mackey Huber, Paul Vogelzang, Rekha Murthy, Jody Avirgan, Mohammad Ali, Tony Garcia, We Are Libertarians, Suzanne Schultz, Joanne Phillips, Niall Mackay, Courtney Reimer, Brandon Schexnayder, Sam Phelps, Doug Downs, Lex Friedman, Larry Rosin, Jeremy McCarter, EarBuds Podcast Collective, Vanessa Harris, Charles Spivey, Tom Teodorczuk, Ken Beyer, Bubbe Ann Schockett, Darius Derakshan, Stefano Mangone, Dave Campbell, Cindy Howes
Readers and supporters
910 episode
Manage episode 446767147 series 1876334
This is sponsored by SoundStack. Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack. Learn how.
Visit https://podnews.net/update/podcasting-gen-z for all the links, and to get our newsletter.
- For brands, podcasts are “a great place to reach people that they couldn’t reach before” - Earlier today at Audiodays in Copenhagen, Denmark, Amplifi Media’s Steven Goldstein shared data to highlight why podcasts are a real opportunity to reach younger audiences, or “Gen Z”.
- Good news from Good Tape: episode two of the magazine has been printed and will begin mailings this weekend. You can still buy The Celebrity Issue here, which investigates a range of questions around the concept of celebrity and the ways in which it’s shifted and warped audio over the years.
- USA Today writes a negative piece about the effect of appearances by Trump and Harris on podcasts - which have only “reached less than 30% of all voters”. 28% have “seen” Harris on a podcast, and 22.5% for Trump, according to the newspaper - which, including print and digital subscribers, reaches just 0.6% of all Americans.
Classifieds - your job or ad here
Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now.
Reach 800K+ Podcast Fans with Your Show — Our dedicated Podcast Newsletter reaches over 800,000 engaged podcast opt-in subscribers. Leverage our targeted approach to get your show in front of the right listeners and watch your audience grow!
- YouTube Shorts can now be up to three minutes long. The update started rolling out earlier this month, making it an ideal place to promote podcasts. (Headliner might help.)
- The Signal Awards have announced Esther Perel, Matt Rogers & Bowen Yang as inaugural recipients of a Special Achievement Award. The award aims to honour Where Should We Begin? & Las Culturistas as two podcasts that define culture.
- Seven years after the release of S-Town, the podcast is still shaping the lives of the people in Woodstock, Alabama. In an excellent long-form article by Elle Hunt, Good Tape looks at how the podcast affected the small town when it was published, and the impact the podcast is making today.
- It’s the last day to enter The Webbys to get early entry pricing today.
Tips and tricks
- Blubrry posts ways to overcome podcast paralysis - to get that new podcast out and released.
Podcast News
- Podcast Perspectives has interviewed Gretta Cohn, the Pushkin Industries CEO and founder of Transmitter Media. The show discusses her career path – from cellist for Cursive and Bright Eyes to an intern at the Village Voice, to producer at WNYC and Earwolf, and then founding her own company.
- Hosted by Matt Stoller & David Dayen, two of the leading voices in America on the anti-monopoly movement, Organized Money explores how monopolies control our lives – from our food to our drugs to our dating lives and so much more. The show was released last week and broke the top 200 in Apple Podcasts; it's made by Rock Creek Sound, a family-owned production company.
- What Happens Next? returns for a ninth season today, looking at a number of critical areas that will define our future. The show, with expert guests, examines what happens if we don’t change course, then highlights positive changes already underway and empowering listeners with actionable steps.
Gold supporters: Buzzsprout, Mowpod, Mamamia, The Podglomerate, SALT, Audiohook, audioBoom, Podscribe, Cohost, Steve Lack: Audio, Simplecast, Resound, RedCircle, Riverside.fm, Jar Audio, Podchaser, Awesound, Libsyn, Acast, Disctopia, Knucklehead Media Group, Evergreen Podcasts, Podpage websites, We Edit Podcasts
Silver supporters: Storic Media, Audacia Audio, Bumper, Magellan AI, Huberman Lab, ARN's iHeartPodcast Network Aust, Tink Media, Jonekiri, SoundStack, Truefans, Ausha, Storyboard, Voxtopica, Gilded Audio, Frequency, PlayPodcast, Podium , POW PR, The Roost, Gumball, Cloud10, The Podcast Haven, Deepcast, Podcastpage, Message Heard, Health Podcast Network, Transistor, Lemonada Media, Oxford Road, Ossa Collective, Zvook, Rephonic, Sonic Influencer Marketing, Blubrry, Heartcast Media50, Podcast Taxi, matchmaker.fm, Optimal Living Daily, Diversion Podcasts, Wondery, Jam Street Media, Double Elvis Productions, Headliner, Rhapsody Voices, Castos, Hear.Here.Singapore, Ad Results Media, StreamGuys, Podcast Partnership, Content10x, Cleanfeed, She Podcasts, Podcast Movement, Lower Street, Revolver Podcasts, Podigy, Sonix, Adopter Media, School of Podcasting, Edison Research, Signal Hill Insights
Our personal supporters: Eric Montgomery, Amy Woods, John, Jessica Alpert Silber, Armel, Oludotun Oyebolu, Mikel Ellcessor, Gene Monterastelli, Neil Mody, Ed Sullivan, David Lloyd, Steven Goldstein, Matt Wade, Lindsay Graham, Mirko Lagonegro, Andy Maher, The Virtual Couch, Kara Silverman, Eric Hunley, Liz Covart, Owen Grover, Justin Jackson, Karen Jackson, CESLIE Armstrong, Søren Hugger Møller, Josh Withers, Mike R, Michael Dell, Eric Nuzum, Benjamin Masse, Brett Johnson, Steve Stewart, Mark Ramsey, Pete Morgan, Joe Stone, ShEvo (Sheila Dee & Evo Terra), James Atkinson, Helene Pawlitzki, Buzz Knight, Graeme Klass, Stephanie Arakelian, Kerry Donahue, Stew Redwine, Dave Beasing, Meggan Ellingboe, Andy Bowers, Mary Dooe, Alicia Mackey Huber, Paul Vogelzang, Rekha Murthy, Jody Avirgan, Mohammad Ali, Tony Garcia, We Are Libertarians, Suzanne Schultz, Joanne Phillips, Niall Mackay, Courtney Reimer, Brandon Schexnayder, Sam Phelps, Doug Downs, Lex Friedman, Larry Rosin, Jeremy McCarter, EarBuds Podcast Collective, Vanessa Harris, Charles Spivey, Tom Teodorczuk, Ken Beyer, Bubbe Ann Schockett, Darius Derakshan, Stefano Mangone, Dave Campbell, Cindy Howes
Readers and supporters
910 episode
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