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EP 182 - Insights from the 22 Immutable Laws of Marketing
Manage episode 366687872 series 2574356
Konten disediakan oleh Patty Dominguez. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Patty Dominguez atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
On this episode of Positioning to Profit, the host Patty Dominguez reflects on their ten years of entrepreneurship and shares key takeaways from a book by Jack Reese and Trout on the concept of positioning. The laws of marketing covered in the book are relevant to solopreneurs and entrepreneurs and discuss how to differentiate oneself in a crowded market. The episode also delves into conducting a branding pulse check, admitting flaws, and leveraging trends to build momentum over time. The speaker's perspective on positioning is based on what was created back in the day in consumer packaged goods and institutional marketing. Tune in for inspiration and valuable content.
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