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Episode 156: Alignment to Accelerate Growth - Darrell Amy

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Manage episode 281232518 series 1148188
Konten disediakan oleh Marylou Tyler. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Marylou Tyler atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

What is the best way to align sales and marketing for revenue growth? Today’s guest has answers. Darrell Amy is the author of the book The Revenue Growth Engine: How to Align Sales and Marketing to Accelerate Growth. Listen in to hear what Darrell has to say about the importance of processes, the power of interest, and the messaging of sales and marketing alignment.

Episode Highlights:

  • What got Darrell interested in writing a book
  • The alignment between marking and sales and revenue growth
  • The revenue growth engine processes
  • The core numbers a business needs to know
  • The power of interest
  • The messaging of marketing and sales alignment
  • How to get a focused message in a large company
  • The step by step process outlined in Darrell’s book
  • The tools available on Darrell’s website

Resources:

Revenue Growth Engine

Text “revenue” to 21000

  continue reading

160 episode

Artwork
iconBagikan
 
Manage episode 281232518 series 1148188
Konten disediakan oleh Marylou Tyler. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Marylou Tyler atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

What is the best way to align sales and marketing for revenue growth? Today’s guest has answers. Darrell Amy is the author of the book The Revenue Growth Engine: How to Align Sales and Marketing to Accelerate Growth. Listen in to hear what Darrell has to say about the importance of processes, the power of interest, and the messaging of sales and marketing alignment.

Episode Highlights:

  • What got Darrell interested in writing a book
  • The alignment between marking and sales and revenue growth
  • The revenue growth engine processes
  • The core numbers a business needs to know
  • The power of interest
  • The messaging of marketing and sales alignment
  • How to get a focused message in a large company
  • The step by step process outlined in Darrell’s book
  • The tools available on Darrell’s website

Resources:

Revenue Growth Engine

Text “revenue” to 21000

  continue reading

160 episode

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