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Episode 17: How the mind of Gen Z is key to unlocking success in today’s Scrollable Economy
Manage episode 346872344 series 3107625
Konten disediakan oleh Eric Bowe. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Eric Bowe atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Gen Z’s is barraged with 10,000 pieces of information every day. The deluge of information causes a Poverty of Attention and they have little patience for irrelevant information. In their world, information and ads are one second away getting swiped. This is the scrollable economy. Everyone has the control of their information feed and they can swipe it, skip it, or ignore it. The challenge for markers is how do you stop the swipe.
In this podcast, I reveal research on what makes Gen Z’s mind work and why you should care. I will discuss how academics have been dealing with this Poverty of Attention for years, and what they recommend doing. Finally, I will talk about several solutions to stop the swipe of the Gen Z’er.
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