PAWcast: How To Make People Care About Climate Change Princeton Alumni Weekly Podcasts podcast

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Princeton Alumni Weekly Podcasting Education

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PAWcast: How to Make People Care About Climate Change

6M ago 26:32

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Konten disediakan oleh Princeton Alumni Weekly. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Princeton Alumni Weekly atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

John Marshall ’87 and Jessica Lu ’17 say climate change has a public relations problem. It’s the biggest crisis of our time, but too often the people with solutions don’t communicate them in a way that resonates with the public. The solution, they say, lies in what just happens to be the field where Marshall built his career and expertise: marketing. About seven years ago, he founded the Potential Energy Coalition to be “planet Earth’s marketing firm” and use tools of the trade — think, surveys, data, and more data — to answer this question: How do we make people care about climate change and then act?

… continue reading

144 episode

#Princeton Alumni Weekly #Podcasting Education

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PAWcast: How to Make People Care About Climate Change

Princeton Alumni Weekly Podcasts

published 6M ago

Bagikan

MP3•Beranda episode

Konten disediakan oleh Princeton Alumni Weekly. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Princeton Alumni Weekly atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

John Marshall ’87 and Jessica Lu ’17 say climate change has a public relations problem. It’s the biggest crisis of our time, but too often the people with solutions don’t communicate them in a way that resonates with the public. The solution, they say, lies in what just happens to be the field where Marshall built his career and expertise: marketing. About seven years ago, he founded the Potential Energy Coalition to be “planet Earth’s marketing firm” and use tools of the trade — think, surveys, data, and more data — to answer this question: How do we make people care about climate change and then act?

… continue reading

144 episode

#Princeton Alumni Weekly #Podcasting Education

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