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Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
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Business orientations and emergent orientations
Manage episode 153332075 series 1088549
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Stephen discusses business, product, sales and marketing orientations, before discussing the increasing importance of the ethical consumer, and how recent news articles on climate change are changing the way companies such as Land Rover are positioning themselves. (Brassington and Pettitt: pp.13-23)
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