Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
«
»
The external and internal environment
Manage episode 153332076 series 1088549
Konten disediakan oleh Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Stephen first considers the external organisational environment, including key elements such as customers, competitors and suppliers - before going on to discuss the internal organisational environment. He ends by using Nokia as an example of a company at which Production and Marketing have worked together to provide variety and choice to the consumer. (Brassington and Pettitt: pp.24-6)
…
continue reading
18 episode