E193: Branding With Your Customer In Mind w/ Jon Ladd

Print On Demand Cast: Print On Demand Tips and eCommerce Strategies for Selling POD on Etsy, Amazon, and More!

Welcome back the PODCast!
On this week's show, Travis interviews Jon Ladd from Terminus Tees. As a marketer first, Jon has a unique and time tested way of crafting strategies that resonate deeply with his audience, transforming everyday merchandise into powerful statements of identity. From Jon's insights, you'll learn how to pair humor with relatability to create an unforgettable brand experience that sticks with consumers long after their purchase.
The guys discuss the importance of emotional connections in the branded apparel industry. From the rise of digital music to the dynamic world of 'fanwear', they discuss how these shifts can be leveraged to build a brand that thrives on the very essence of its fans. Jon also shares his about how he transitioned from musician to marketing whiz, revealing the secrets behind creating an impactful brand that's more than just a logo on a shirt.
Prepare to take notes as they tackle strategies for understanding and engaging with your customers on a level that transcends transactional interactions. Whether it's through heartwarming dad jokes or poignant storytelling, this episode is an arsenal of ideas meant to elevate your brand from the crowd. Don't miss out on the gold nuggets that could redefine the way you approach marketing your print on demand business.
Enjoy the show!
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Jon's links:
https://www.terminustees.com
https://www.instagram.com/terminustees
https://www.youtube.com/@TerminusTeevee

If you're looking for some help with your POD business, sign up for a POD Success Discovery Call and we can see if we're a good fit to work together.

Chapter

1. E193: Branding With Your Customer In Mind w/ Jon Ladd (00:00:00)

2. Introduction of Jon Ladd (00:02:22)

3. Weekly Dad Joke (00:04:57)

4. Jon's Print Origin Story (00:09:36)

5. Working "On" Your Business (00:16:47)

6. POD and Screen Printing Crossover (00:22:37)

7. Terminus Tees Fulfillment (00:26:17)

8. Marketing Your Brand (00:34:49)

9. Asking The Right Questions About Your Customer (00:44:06)

10. Brands Should Illicit an Emotional Response (00:49:37)

11. The"Super Niche" Concept (00:53:49)

12. How To Connect w/ Jon (00:55:17)