E203: Free and Low-Cost Marketing Strategies for Your Print On Demand Business

Print On Demand Cast: Print On Demand Tips and eCommerce Strategies for Selling POD on Etsy, Amazon, and More!

Welcome back to the PODCast!
Can you imagine doubling your reach and engagement with just a few tweaks to your marketing strategy? This week, the guys reconnect after a few weeks to bring you a treasure trove of free and inexpensive marketing ideas for your print-on-demand business. Even implementing just one of these strategies over time can have a real impact on your stores.
From social media marketing strategies to influencer marketing, the guys hold nothing back, outlining how you can partner with influencers to promote your products or even have them manage their own merch lines at no extra cost. Even offline marketing, customer follow up, and email marketing strategies are on the table, providing a well-rounded approach to boost your print-on-demand profits.
Plus, in this week's Point of Interest, the guys share about FouthWall - a potential Shopify alternative for those with an audience. You can sell POD through their suppliers, digital products, and even physical products not related to POD!
Enjoy the show!
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Other links:
https://fourthwall.com
PODCast E159: Influencer Marketing 101
PODCast E160: Influencer Marketing 201
https://www.google.com/business
https://printondemandcast.com/convertkit

If you're looking for some help with your POD business, sign up for a POD Success Discovery Call and we can see if we're a good fit to work together.

Chapter

1. E203: Free and Low-Cost Marketing Strategies for Your Print On Demand Business (00:00:00)

2. Opening Banter (00:01:25)

3. Weekly Dad Joke (00:05:19)

4. Point Of Interest - FourthWall (00:06:16)

5. The Main Event (00:13:36)

6. Social Media (00:14:29)

7. Influencer Marketing (00:18:23)

8. Google Business Page (00:23:38)

9. Community Groups & Relationships (00:27:37)

10. Content Marketing (00:35:36)

11. Customer Follow-up Strategy (00:39:32)

12. Email Marketing (00:41:49)

13. Collaborations/Partnerships (00:44:01)

14. Business Cards (00:46:08)

15. Closing Comments (00:49:28)