326: Board Chats - Crafting The Perfect Survey w/ Gary Eversole

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In this episode of Board Chats, brought to us by our friends Concert Golf Partners.
Join us as we talk with Gary Eversole, a pro in club management with 30 years of experience, about making your club the best place for members. Gary shares how important it is to listen to what members say through surveys, especially when clubs are trying to keep up with changes in what people want and need.

Learn about the big role member feedback plays in making a club successful. Gary tells us with real stories about how paying attention to members' opinions can open new doors for your club. We also discuss how good and bad experiences affect the club's community and why fixing problems fast matters.

We also dive into how social media is changing the way clubs interact with members, especially the younger crowd who want to see more openness and online activity.

Lastly, we get into the best ways to ask members for their thoughts without taking too much of their time. Gary gives tips on making surveys that are short but still give you the info you need, and how to use technology to understand what members really mean in their feedback.

Tune in to learn how to make your club even better by really listening to your members.

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Chapter

1. Member Experience, Innovation, and Tradition (00:00:00)

2. Member Data in Private Clubs (00:14:45)

3. Social Media's Importance for Private Clubs (00:21:35)

4. Club Management Strategies and Survey Frequency (00:28:04)

5. Club Surveys (00:37:48)