Inventing, Launching, and Positioning New Products - A Conversation with Inventor and Founder Eli Packouz

Prodity: Product by Design

Finding the right product-market fit comes down to solving a meaningful problem that people care about and are willing to pay for. Eli and Kyle discuss his journey inventing and launching multiple products across different industries, lessons learned, and how to ensure you not only find the right product-market fit, but have the right people involved along the way.

“You are never going to be ready, you are only going to be less unprepared.”

Eli Packouz

Eli Packouz is a serial inventor and two-time founder. He started his first company, Singular Sound, with his brother in 2013; they have since launched eight blockbuster products. In 2017, he partnered with Dr. Ralf Raud and Dr. Ana Mascarenhas to create the first device that automatically flosses all your teeth in only 10 seconds — Instafloss. After five years of research and development, Instafloss is ready to change the world, one tooth at a time.

Links from the Show

Websites: SingularSound, Instafloss

Books: Bullshit Jobs, Debt

Hallelujah Mountains

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