A Business-First Approach to Product

Product Voices

Are you striking the right balance between customer focus and business acuity in your product management career? Join us as we welcome Frank Tisellano, a B2B product leader with experience at Google, Kaseya, and others. Frank shares his journey and realization of the importance of this balance. Discover how understanding the impact a product has on a company's business is key for success and prioritization, and learn how to become more commercially focused product people.
We also discuss common mistakes in product management, the need for developing a better understanding of the business side of the work, and the potential impact of product managers entering the field with limited or no business experience. Listen in as we explore building a well-rounded skillset and examine how product managers can use their business acumen to drive success in their products. Don't miss this opportunity to elevate your awareness and understanding of the business side of product management!
Learn more from Frank at ft.io. And find more on the episode at ProductVoices.com.

Chapter

1. A Business-First Approach to Product (00:00:00)

2. The Business First Approach to Product (00:00:03)

3. Common Mistakes in Product Management (00:13:55)

4. Building a Well-Rounded Product Skillset (00:23:53)