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EP#12 Amy Woods on Maximizing Audience Reach and Engagement through Content Repurposing
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Main Takeaways
- Content promotion is not salesy but necessary for reaching and connecting with the audience.
- Content repurposing helps businesses expand their reach, connect with the audience, and improve brand awareness, sales, and conversions.
- Common mistakes in content repurposing include not considering platform-specific nuances and sounding repetitive. Start by focusing on a key platform, such as LinkedIn, where your main clients are.
- Video and audio content are ideal for repurposing as they can be transformed into various formats such as written content, visuals, and graphics.
- Evergreen content is often the best choice for repurposing, ensuring a long-lasting return on investment. Develop a repurposing process for your content and follow it consistently.
- Repurpose your blog post into different LinkedIn posts, such as longer ones and shorter ones with polls or GIFs. Create a variety of content formats, including written, visual, and interactive, to engage different types of learners.
- Measure the success of your campaigns by tracking metrics specific to each platform, such as views, engagement, shares, and downloads. Consider the time and efficiency savings gained through repurposing when evaluating the return on investment (ROI) of your efforts. Look beyond vanity metrics and assess the conversions and amplification achieved through your repurposed content.
Website, Social Media Links & Resources
- LinkedIn - https://www.linkedin.com/in/amywoods2/
- LinkedIn Page for Content 10x - https://www.linkedin.com/company/content-10x/
- Twitter - https://twitter.com/content10x
- Instagram - https://www.instagram.com/content10x/
- Facebook - facebook.com/content10x
- Content Repurposing Scorecard - https://content10x.scoreapp.com/
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