Data-Driven CMO: Justin Steinman (CMO, Definitive Healthcare)

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2y ago 40:33

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Justin Steinman (CMO, Definitive Healthcare) & Anda Gansca (CEO, Knotch) discuss the intersection of data and content, and how to use both to move a business forward.

01:02 - Justin Steinman's path to CMO
07:45 - The importance of creating options in your career
09:20 - How Justin built products at Aetna post-CVS acquisition
12:00 - Taking Definitive Healthcare through IPO
15:45 - How Justin retained his entire team through an IPO
18:13 - Explaining marketing to non-marketers
19:23 - Why are marketers questioned about the value of marketing?
22:37 - A CMO needs to have clear, open metrics
25:46 - Maximizing a marketing budget for efficient growth
29:04 - How to respond if someone asks you to do more with the same budget
32:33 - Measuring what is not immediately quantifiable
35:04 - Tying marketing to business metrics beyond the funnel
36:52 - How can you measure content?
39:58 - Is content a cost center or a profit center?
42:28 - How one CMO is thinking about the next 12 months

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97 episode

#Society #Business #Marketing #Andrew Bolton #Digital Marketing #Social Media #Content #Ellen Schwartze #Content Strategy #Content Marketing #pKnotch #Demand Generation #Growth Marketing #Performance Marketing #CMO #B2C #pAnda Gansca #B2B #Creativity