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Customer Experience #10: An Introduction to Core Competencies
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Today, QBC introduces a new series of podcasts in the Customer Experience track, focusing on the theme of building core competencies in sales teams.
In this introductory episode, Michael Byrne explains the rationale for a competence-based approach to strategic management of sales teams, and outlines a model for developing competence, based on Customer Experience.
The challenge for sales managers is that a “one-size-fits-all” approach to developing competence in teams is unlikely to be effective. So it’s all the more important to understand the different kinds of competence and the part each plays in Customer Experience.
Over the coming weeks we’ll explore this topic further, with practical scenarios and advice. As always, your thoughts are welcome. Leave a comment on this site, email michael@QBC.ie, or call our voicemail on +353 87 2602205. (You can send a text message to that number also.)
Finally, if you enjoyed our series of podcasts on Emotional Intellgence, we are delighted to announce that a CD version of the series will soon be available to purchase. Further details are on the way!
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