Matt Bailey on What is Good Engagement Rate?

Radically Transparent

Matt Bailey is known for turning data into action and has been recently named by Oktopost in The Top 10 LinkedIn Influencers (LinkedInFluencers) to Follow. Matt helps complex organizations and teams take the data, find the story, and use communication to write the next chapter. Often consulting for companies like IBM, Google, and Microsoft, Matt works with the best of the best, leading the top thinkers in their industry through exercises to maximize their digital reach.

Matt’s humorous edge makes everything he says easier to listen to. He is an expert in deciphering what works and what doesn’t when it comes to digital marketing. His reliance on data ensures that everything he says is backed up by numbers, which is huge when there are so many voices in the space.

As Matt puts it, when you have to justify what you are doing, most likely it means you are showing up to meetings with data that isn’t impressive.

So what data IS impressive to share if you are reporting on social media?

Tune in to find out.

Hot Topics of this episode include:

• Why every marketer needs to be a generalist, stay clear of trends, and practice both digital and media literacy
• How to define a social media insight and come to meetings with data that matters to the business
• Why looking at social media engagement rate is actually a disservice to proving your value as a social media manager