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Episode 249 with Alexandra Watkins: How to Create Brand Names That Stand Out
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Have you ever eaten a Wendy’s Baconator? If so, you’ve already experienced the brand naming expertise of today’s guest. In this episode of the Ready Yet podcast, we dive deep into the world of brand naming with Alexandra Watkins, founder and chief executive of Eat My Words, a naming firm known for its creative and memorable brand names. Alexandra, who famously named Wendy's Baconator, shares her insights on why naming is a challenging yet essential aspect for businesses.
Join us as we discuss the importance of names that evoke emotions and are easy to remember and the benefits of having a creative brief, avoiding names with 'curse of knowledge,' and offers real-life examples of successful rebranding. This episode is packed with practical advice for entrepreneurs, especially those in coaching and consulting, on how to create names that stand out and make a lasting impact.
GUEST RESOURCES
Alexandra Watkins is a leading and outspoken authority on brand names with buzz. If you have ever eaten a Wendy’s Baconator, you have literally eaten the words. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her own "Name Hall of Fame" includes frozen yogurt franchise Spoon Me, the robotic vacuum Neato, Burger King’s Mac n’ Cheetos, and Spanish language school Gringo Lingo. The vertical farming company she named Plenty was recently named one of Time Magazine’s Top 100 Most Influential Companies.
Alexandra is a former Nasdaq Entrepreneurial Center Author in Residence. Her breakthrough creativity book, Hello, My Name is Awesome: How to Create Brand Names That Stick, was named a Top 10 Marketing Book by Inc. Magazine and Branding Journal. She lives by the beach in her Barbie Dream House.
Free SMILE & SCRATCH Name Evaluation Test: www.freenametest.com
Professional Name Review with Alexandra: www.pronamereview.com
https://www.instagram.com/eatmywordsnames
https://www.linkedin.com/in/alexandrawatkins
https://www.facebook.com/EatMyWordsNames
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