How to Set the Perfect Marketing Price for Your Listings

Real Estate Success: The Whissel Way

In this episode of Real Estate Success: The Whissel Way, hosts Karlee Van Dyke and Bryan Koci dive into the art of setting the perfect price for real estate listings. Karlee shares her proven strategies for using a marketing price to drive interest and generate competitive offers, even in a shifting market. The conversation explores how to manage seller expectations, communicate market changes effectively, and overcome challenges with pricing to close deals faster. Real estate agents will gain actionable insights into aligning pricing strategies with client goals while maintaining trust and professionalism.

Chapters:

[0:00] Welcome to The Whissel Way

[1:44] Introducing the Agent Board of Advisors

[5:02] The Importance of Setting the Right Price

[6:50] Handling Market Changes and Micro Surges

[8:07] Avoiding the Pitfall of Overpricing

[11:20] Success Story: Strategic Pricing in Action

[15:07] Marketing Price vs. Sales Price Explained

[20:03] How Open Houses Fit Into Pricing Strategy

[22:24] Overcoming Seller Pushback on Pricing

[27:22] Widgets of the Week: TaskRabbit and Kodak Printer

Key Takeaways:

1. Strategic Pricing Drives Success: Use a marketing price that’s slightly below market value to attract more interest and create competitive offers.
2. Manage Seller Expectations: Communicate the reasoning behind pricing strategies upfront to build trust and avoid friction later.
3. Leverage Open Houses: Combine strategic pricing with well-planned open houses to maximize exposure and generate multiple offers in less time.