Nora Taleb: Lessons From Europe's Add-On Food Labels

Real Organic Podcast

#036: Nora Taleb of Germany's Naturland, the longest-running food label put forth and managed by a farmer association in the EU, shares insights and challenges around keeping farmers fairly paid, consumers well educated, and Big Ag out of the decision making process.
To watch a video version of this podcast please visit:
https://www.realorganicproject.org/nora-taleb-lessons-from-europes-add-on-food-labels-episode-thirty-six
The Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince.
The Real Organic Project is a farmer-led movement working towards certifying 1,000 farms across the United States this year. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce. It also identifies pasture-raised meat, milk, and eggs as compared to products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations).
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We believe that the organic standards, with their focus on soil health, biodiversity, and animal welfare were written as they should be. But the current lack of enforcement of those standards is jeopardizing small farms that follow the law. The lack of enforcement is also jeopardizing the overall health of the customers who support the organic movement; customers who are not getting what they pay for at market but are still paying a premium price. The lack of enforcement is jeopardizing the very cycles (water, air, nutrients) that Earth relies upon to provide us all with a place to live, by pushing extractive, chemical agriculture to the forefront.
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