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Wow! They Really Do Care About Their Core Experience With Mark DiMassimo
Manage episode 271814718 series 2686684
Konten disediakan oleh Betsy Westhafer and Tony Bodoh, Betsy Westhafer, and Tony Bodoh. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Betsy Westhafer and Tony Bodoh, Betsy Westhafer, and Tony Bodoh atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Brand experience is what gets customers talking about your business and word of mouth is certainly the best advertising one can ever hope for. Building a brand that gives a consistent experience is something on which all entrepreneurs should be focusing their energy. Joining Tony Bodoh and Betsy Westhafer on the podcast today is Mark DiMassimo, founder and chief executive officer of DiMassimo Goldstein, a marketing, design and advertising agency based in New York City. Mark believes that entrepreneurs should take the time to really know their customers and build a brand that inspires action. Key to this is the concept of identity, which he believes is the most important concept in business. He encourages every entrepreneur to put focus on building their identity and to be a host for creativity during crisis.
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