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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Rebel At Large The Adventure Podcast explicit
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Konten disediakan oleh Drifter & Gypsie. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Drifter & Gypsie atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Follow along on the adventure as we visit Ghost Towns & Graveyards seeking Outlaws, Heroes & Ladies Of The Night. Hosted by Drifter & Gypsie.
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90 episode
Tandai semua (belum/sudah) diputar ...
Manage series 2796475
Konten disediakan oleh Drifter & Gypsie. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Drifter & Gypsie atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Follow along on the adventure as we visit Ghost Towns & Graveyards seeking Outlaws, Heroes & Ladies Of The Night. Hosted by Drifter & Gypsie.
…
continue reading
90 episode
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Rebel At Large The Adventure Podcast
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1 Mile Marker 87: Haunting the Stanley Hotel 35:58
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Have you seen the movie, The Shining? The Stanley Hotel is the one portrayed in the famous film. This episode is about the time Gypsie and I went to a Murder By Death show and later Haunted the hotel. Support the show Support the show: Patreon or Buy Me A Coffee Our new Merch Store can be found by clicking HERE . Web: www. RebelAtLarge.com Email: AbsentiaMedia@gmail.com YouTube: Rebel At Large Find links to all our "things" HERE…
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Rebel At Large The Adventure Podcast
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1 Mile Marker 86: Hot Springs of Montana 29:26
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In this episode, we take you to Montana and visit a couple hot springs, one by the name of Nimrod Hot Springs and another more resort style being Boulder Hot Springs. Support the show Support the show: Patreon or Buy Me A Coffee Our new Merch Store can be found by clicking HERE . Web: www. RebelAtLarge.com Email: AbsentiaMedia@gmail.com YouTube: Rebel At Large Find links to all our "things" HERE…
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Rebel At Large The Adventure Podcast
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1 Mile Marker 85: Peter Iredale Shipwreck 36:07
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Join us for the 3 year anniversary of the Rebel At Large adventure podcast. In this episode we take you to the Oregon Coast to visit the Peter Iredale shipwreck and give you some of its & its founders history. Thank you all for hanging out with us and letting us share our stories with you. Cheers. If you want to know more about the Peter Iredale, HERE'S a link to the website Gypsie mentioned in the episode. Support the show Support the show: Patreon or Buy Me A Coffee Our new Merch Store can be found by clicking HERE . Web: www. RebelAtLarge.com Email: AbsentiaMedia@gmail.com YouTube: Rebel At Large Find links to all our "things" HERE…
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Rebel At Large The Adventure Podcast
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In this episode we talk about a couple Pet Cemeteries that we found in Nevada plus a little background on a famous canine everyone has heard the name of. Support the show Support the show: Patreon or Buy Me A Coffee Our new Merch Store can be found by clicking HERE . Web: www. RebelAtLarge.com Email: AbsentiaMedia@gmail.com YouTube: Rebel At Large Find links to all our "things" HERE…
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Rebel At Large The Adventure Podcast
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1 Mile Marker 83: World Contributors resting in Utah 49:31
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We've had some folks eternally resting near the Rebel At Large headquarters on our radar for some time now. The 24th of July is a big holiday for the state of Utah so over the holiday weekend we set out to visit some folks that have made major contributions to the world. In this episode we talk about what we found. There are cookies, diapers and lights, not necessarily in that order. Support the show Support the show: Patreon or Buy Me A Coffee Our new Merch Store can be found by clicking HERE . Web: www. RebelAtLarge.com Email: AbsentiaMedia@gmail.com YouTube: Rebel At Large Find links to all our "things" HERE…
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Rebel At Large The Adventure Podcast
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1 Mile Marker 82: Denver's Patterson-Croke Mansion 37:19
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We went for a concert series, we explored Capitol Hill, we found a haunted mansion, here we tell you about it. This episode regards the haunted Patterson-Croke Mansion, now a bed & breakfast in historic Denver's Millionaire Row. Support the show Support the show: Patreon or Buy Me A Coffee Our new Merch Store can be found by clicking HERE . Web: www. RebelAtLarge.com Email: AbsentiaMedia@gmail.com YouTube: Rebel At Large Find links to all our "things" HERE…
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Rebel At Large The Adventure Podcast
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1 Mile Marker 81: Red Light District of Helena Montana (Reeders Alley) 32:05
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We headed north to the capitol of Montana, Helena. It's old, there was a Red Light District, It was called Reeders Alley. We went to see what we could see and right here, we tell you all about it. Support the show Support the show: Patreon or Buy Me A Coffee Our new Merch Store can be found by clicking HERE . Web: www. RebelAtLarge.com Email: AbsentiaMedia@gmail.com YouTube: Rebel At Large Find links to all our "things" HERE…
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Rebel At Large The Adventure Podcast
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Join us as we recount our adventure to a little town in Texas where we travelled to pick up the newest addition to the Rebel At Large Adventure Fleet. If you want to know more about Casita Travel Trailers, Click HERE . To hear the Ordinary Extraordinary Cemetery interview with Goodnight, Texas. Click HERE . Support the show Support the show: Patreon or Buy Me A Coffee Our new Merch Store can be found by clicking HERE . Web: www. RebelAtLarge.com Email: AbsentiaMedia@gmail.com YouTube: Rebel At Large Find links to all our "things" HERE…
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Rebel At Large The Adventure Podcast
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One of our many favorite stops or destinations would be a natural hot spring. In this episode, we talk about two more hot springs we've visited and enjoy. We hope you also enjoy. For information on Downata Hot Springs, click HERE For information on Orvis Hot Springs, Click HERE To hear the episode regarding John Wayne with us on the Ordinary Extraordinary Cemetery podcast, Click HERE . Support the show Support the show: Patreon or Buy Me A Coffee Our new Merch Store can be found by clicking HERE . Web: www. RebelAtLarge.com Email: AbsentiaMedia@gmail.com YouTube: Rebel At Large Find links to all our "things" HERE…
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Rebel At Large The Adventure Podcast
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We were on the road to Portland, we saw a building on a ledge from the freeway, we stopped to see what we could see, from this historic stop, we could see everything. Join us as we talk about the historic Vista House just outside of Portland, Oregon. Support the show Support the show: Patreon or Buy Me A Coffee Our new Merch Store can be found by clicking HERE . Web: www. RebelAtLarge.com Email: AbsentiaMedia@gmail.com YouTube: Rebel At Large Find links to all our "things" HERE…
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Rebel At Large The Adventure Podcast
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In this episode, we are breaking away from our normal format & bringing you some of the things we find while out on the road that do not fill what a normal episode may. In this episode we touch on a buried leg, camels & the end of a trail. Let us know what you think. Support the show Support the show: Patreon or Buy Me A Coffee Our new Merch Store can be found by clicking HERE . Web: www. RebelAtLarge.com Email: AbsentiaMedia@gmail.com YouTube: Rebel At Large Find links to all our "things" HERE…
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Rebel At Large The Adventure Podcast
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1 Mile Marker 76: The Flamingo Hotel & Casino 33:30
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In today's episode we talk about a visit to the brain child and likely demise of the infamous mobster Benjamin "Bugsy" Siegel, The Flamingo Hotel & Casino in Las Vegas Nevada. Support the show Support the show: Patreon or Buy Me A Coffee Our new Merch Store can be found by clicking HERE . Web: www. RebelAtLarge.com Email: AbsentiaMedia@gmail.com YouTube: Rebel At Large Find links to all our "things" HERE…
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Rebel At Large The Adventure Podcast
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1 Mile Marker 75: Las Vegas, New Mexico 39:01
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We heard a story, we headed south, then east, then further south, we ate, we drank, we sat by fire, we explored old country, cemeteries & historic districts all in the original Las Vegas, in New Mexico. Here, we tell you all about it. Support the show Support the show: Patreon or Buy Me A Coffee Our new Merch Store can be found by clicking HERE . Web: www. RebelAtLarge.com Email: AbsentiaMedia@gmail.com YouTube: Rebel At Large Find links to all our "things" HERE…
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Rebel At Large The Adventure Podcast
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We were in Montana, we stopped at a cemetery, we saw an amazing Mausoleum, we checked it out and asked ourselves "who is this John Morony". We came home and found what we could find. Here, we tell you all that we could find. Support the show Support the show: Patreon or Buy Me A Coffee Our new Merch Store can be found by clicking HERE . Web: www. RebelAtLarge.com Email: AbsentiaMedia@gmail.com YouTube: Rebel At Large Find links to all our "things" HERE…
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Rebel At Large The Adventure Podcast
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1 Mile Marker 73: Annie Bruce, Convicted of Murder 35:57
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We started in the Wyoming Frontier Prison in Rawlins. We heard the story of Wyoming's first woman convicted of any degree of murder. We went to the grave of her "victim", we then found her grave in Utah. Here we tell you her story and our adventure to find what we could. Support the show Support the show: Patreon or Buy Me A Coffee Our new Merch Store can be found by clicking HERE . Web: www. RebelAtLarge.com Email: AbsentiaMedia@gmail.com YouTube: Rebel At Large Find links to all our "things" HERE…
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