Julie Masters: Decoding influence in the virtual age

Redefining Sales with Abbie White

Julie Masters has spent her career decoding influence. She is the Founder and CEO of Influence Nation. Julie has worked with business leaders and organisations to help them become the voice of authority in their space. In this episode we will bust the myths on what real influence is and unpack how you can stand out in a noisy world. We will dig into why it is now the era of the human activation of brands as well as how moving to virtual has impacted influence. Julie will also delve into why epic story telling is the future and how to tell a grippingly human story. Getting to know Julie: Over a 15 year history as a leading authority in the speaking world, she earned a reputation for launching and advising some of the world's most respected thought leaders. Clients include industry leading CEO's, speakers, best-selling authors and media personalities - the voices of which have reached millions of people globally through speaking, publishing and digital channels. She also hosts the podcast, Inside Influence, that dives into the nuts and bolts of how to own your voice - and then use it to drive a movement, a conversation, an industry or a nation. Having won numerous communications industry awards across the USA, Australia and Europe, Julie now regularly advises CEOs, entrepreneurs, and executive teams on how to dominate their marketplace by turning their expertise into influence. You can find out more about Julie here: https://juliemasters.com/