Focussed on the importance of building trusted relationships is one of the most fundamental elements of building and running a business as well as if you are in sales or business development position within a company. We live in many ways quite a transactional world so I want to break this down and not only share my experiences but also interview successful people that also explain how they operate highlighting the principle of human to human communication instead of just money and the deal, and how you can benefit from this knowledge to help you obtain the success you desire.