Panel: One Skill These 4 Retail Leaders Wish They Had Developed Earlier in Their Careers

Retail Media Breakfast Club

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The Innovators & Investors Podcast

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Transforming Due Diligence with AI: Wokelo’s Automation of Private Market Research and Risk Analysis 44:11

20 hari yang lalu44:11

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44:11

In this episode of The Innovators & Investors Podcast, host Kristian Marquez sits down with Sid Masson, co-founder and CEO of Wokelo AI, to explore how their platform is transforming due diligence and research workflows in private equity, venture capital, consulting, and banking. Sid shares the origins of Wokelo AI, born from firsthand experience with the tedious and error-prone aspects of manual data analysis, and how their agent-driven platform automates complex data synthesis—turning scattered public and proprietary datasets into tailored, actionable insights and well-crafted deliverables. The conversation delves into the nuanced approach Wokelo takes toward risk assessment by integrating unconventional signals from social media, user reviews, and expert interviews, aiming to provide a comprehensive and balanced view beyond traditional metrics. Sid also discusses the evolution of their product from a single-feature diligence tool to a versatile, no-code platform empowering users to build customized AI agents that fit unique workflows. The episode highlights key lessons learned in product design, emphasizing founder-led UX development early on, and the strategic decisions around hybrid remote work culture to attract and retain top talent globally. Sid offers candid reflections on fundraising challenges during a tough market, the importance of investor alignment beyond capital, and how they allocate resources prioritizing rapid product innovation ahead of scaling sales and marketing. Listeners gain valuable perspectives on navigating startup growth, maintaining culture, and leveraging AI to augment—not replace—human expertise across the investment lifecycle. Sid closes with personal insights on adaptability, discipline, and continuous learning that have shaped his entrepreneurial journey, making this episode a rich resource for founders, investors, and professionals interested in the intersection of AI and private market research. For more information, visit wokelo.ai or contact Sid directly at sid@wokelo.ai. Learn more about Wokelo AI work at: https://www.wokelo.ai/ Connect with Sid Masson on LinkedIn at: https://www.linkedin.com/in/siddhantmasson/ Think you'd be a great guest on the show? Apply at https://finstratmgmt.com/innovators-investors-podcast/ Want to learn more about Kristian Marquez's work? Check out his website at https://finstratmgmt.com…

sekitar setahun yang lalu 8:23

MP3•Beranda episode

Join industry leaders from Monster Energy, Tom's of Maine, Advantice Health and U Beauty as they reveal the crucial skills they wish they'd developed earlier in their careers. Learn the importance of storytelling with data, effective communication, simplifying complex insights, and creative analysis. This session is a great watch for anyone early in their retail media and E-commerce career.

CHAPTERS:
(00:00) Teaser
(01:01) About the Show
(01:22) Importance of Story Telling with Data - Ben Galvin, Sr. Director, Monster Energy
(04:13) The 7-38-55 Rule - Paolo Bacarin Filho, Director, Tom's of Maine
(05:54) Creative Analysis - Aj Patel, SVP, U Beauty
(08:00) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

151 episode

#Business #Marketing #Kiri Masters #Retail Media #E-Commerce #Digital Advertising #Marketplace #Retail Trends #Brand Strategy #Retail Innovation #Advertising Strategy #Retail Analytics #E-commerce Growth

Panel: One Skill These 4 Retail Leaders Wish They Had Developed Earlier in Their Careers

Retail Media Breakfast Club

published sekitar setahun yang lalu

MP3•Beranda episode

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

151 episode

All episodes

1
Trade vs. Retail Media: Who's Really Eating Whom? ['Snips' from Particular Audience & The Middlemen] 9:48

12 hours yang lalu9:48

9:48

In this 'Snips' episode, I dive into one of the biggest debates shaking up the commerce world: is retail media eating trade marketing, or is it the other way around? To unpack this, I analyse commentary from two industry leaders who see the collision from very different vantage points. James Taylor of Particular Audience makes a strong case that trade dollars are shifting into transparent, measurable retail media channels. Meanwhile, Troy Townsend of Zitcha argues the opposite: trade marketing isn’t being devoured, it’s simply evolving, and in fact, might end up absorbing retail media under its existing merchant structures. I have included links to the full episodes featuring James on the Particular Audience YouTube channel, and Troy on The Middlemen podcast under 'Links & Resources' below. Through their perspectives, I explore what this convergence really means for retailers, brands, and the people managing those ever-blurring budgets. Whatever team you're currently on, I believe this interplay reveals how the smartest players are building unified systems that bridge the two worlds. This episode is sponsored by Connected Commerce at Acosta Group Timeline [00:00] – Setting the stage: the tug-of-war between trade and retail media. [01:00] – James Taylor explains how supplier dollars are migrating into retail media, backed by Forrester data. [02:30] – Why transparency, attribution, and incrementality are pulling budgets away from traditional trade deals. [04:02] – Transition to Troy Townsend’s take: trade marketing isn’t dying, it’s modernizing. [05:15] – The 'shelf wobbler' story: why unifying physical and digital inventory matters more than ever. [07:45] – The internal friction between merchandising and retail media teams, and why organizational design is key. [08:30] – Troy’s prediction: long-term, merchant teams will own retail media. [09:00] – My closing thoughts: convergence, not competition, is where the future lies. Links & Resources Watch the full James Taylor presentation on the Particular Audience YouTube channel, How to Launch a Retail Media Network - Masterclass Listen to full Troy Townsend episode on The Middlemen podcast, Trade is Eating Retail Media - Troy Townsend, CEO of Zitcha Follow James Taylor, CEO of Particular Audience on LinkedIn Follow Troy Townsend, CEO of Zitcha on LinkedIn Read my article Why 'Omnichannel' Misses the Point Subscribe to Retail Media Breakfast Club's daily newsletter Follow Kiri on LinkedIn…

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AI Makes Shopping Easier, But Shoppers Still Check Receipts 10:46

1 day yang lalu10:46

10:46

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In what ways are using AI today that you weren't a year ago? [Panel] 8:17

2 hari yang lalu8:17

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Best Buy's Ad Platform Play: 'We Got Next' 10:18

6 hari yang lalu10:18

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In this episode, a reproduction of my September 16 article on The Drum, I break down Best Buy’s bold move into the retail media space with its first advertising showcase 'We Got Next'. This streaming event marked a pivotal step for the electronics retailer, not just in unveiling in-store ad packages and sports partnerships, but in signaling a much bigger vision for the future of retail media. I share insights from my conversations with Lisa Valentino, President of Best Buy Ads, about Best Buy’s ambition to become an open platform where other retailers can plug in for data collaboration and audience extension (an approach that stands in stark contrast to today’s walled garden model). I unpack what this shift could mean for advertisers, brands, and retailers navigating an increasingly fragmented retail media landscape. This episode is sponsored by Connected Commerce at Acosta Group Timeline [00:24] - What Best Buy revealed at 'We Got Next' and why it matters [01:09] - Breaking away from walled gardens: Best Buy’s open platform vision [02:15] - How Best Buy could solve one of retail’s biggest challenges [03:19] - The 'frenemy' dilemma for retailers choosing partnerships [06:23] - Real-world collaboration examples with CNET and Microsoft [07:30] - Balancing industry standards with experimental innovation [08:12] - Best Buy’s DSP integrations and what they unlock for advertisers [09:15] - Could Best Buy reshape retail media into a more collaborative ecosystem? Links & Resources Read my original September 16 article on The Drum, Inside Best Buy’s first ad showcase as it makes a major play for retail media budgets Read more about Best Buy Ads on The Drum, Best Buy bets big on retail media: Lisa Valentino on the future of Best Buy Ads Read my article What It Actually Takes to Build a Retail Media Federation Subscribe to Retail Media Breakfast Club's daily newsletter Follow Kiri on LinkedIn…

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AI Shopping Hits 75% Adoption ['Snips' from Retailgentic] 11:54

7 hari yang lalu11:54

11:54

In this 'Snips' format, I provide commentary to highlights from a recent episode of the Retailgentech podcast, where host Scott Wingo spoke with Melissa Minkow, Global Director of Retail Strategies & Insights at CI&T. Melissa shared snippets of brand new survey data revealing that a whopping 75% of consumers are now using AI tools at some point in their shopping journey, a huge milestone that’s shaping the future of commerce. I've linked to full Retailgentic episode with Melissa below under 'Links & Resources', be sure to check it out. This episode explores consumer trust in generative AI versus ads, why Amazon’s ad saturation might not be the real problem, and Melissa’s framework for understanding the different types of AI shopping agents. If you want to know how AI is truly reshaping retail, and what that means for both brands and consumers, you won’t want to miss this one. This episode is sponsored by Connected Commerce at Acosta Group Timeline [0:37] - Introducing today’s Snip: AI adoption and consumer behavior in retail [1:12] - Melissa Minkow reveals fresh survey data showing 75% AI usage in online shopping [2:34] - Consumer fears about AI bias, sponsored search, and trust erosion [4:21] - My contrarian take: Amazon ads still work and why relevance matters more than volume [7:11] - Research on AI agents avoiding sponsored products and why that may not last [9:23] - Melissa’s framework for understanding the three types of AI shopping agents [10:45] - What high adoption rates mean for future consumer behavior and retail strategies Links & Resources Listen to the full September 25, 2025 Retailgentic episode, Melissa Minkow on Agentic Commerce, Loyalty, Consumer Habits, and Retail’s Future Subscribe to Retailgentic The full data from Melissa's consumer panel will be released in the coming weeks on the CI&T website Read my article Academic Research Reveals The Ultimate Amazon Ads Budget Allocation Follow Melissa Minkow on LinkedIn Follow Scot Wingo on LinkedIn Subscribe to Retail Media Breakfast Club's daily newsletter Follow Kiri on LinkedIn…

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The Lazy Girl's Guide to Social Commerce 11:21

8 hari yang lalu11:21

11:21

Domino’s might have been ahead of its time when it launched 'Anywhere' ordering back in 2015, but today, social commerce is taking convenience to the next level. In this episode, I dive into the world of social commerce, the seamless integration of shopping directly within social platforms like TikTok and Instagram, and why it’s reshaping how brands and retailers connect with customers. From TikTok Shop’s explosive growth to retailers like Carrefour testing the waters, I break down what’s working, what’s not, and what every brand should know before jumping in. Think of this as your 80/20 guide: just enough to understand the big picture without getting lost in the weeds. This episode is sponsored by Connected Commerce at Acosta Group Timeline [00:00] - Domino’s early experiment in social commerce and the philosophy of “empowering laziness” [01:15] - What social commerce really is (and what it isn’t) [02:00] - The numbers behind this fast-growing trend and where the money is going [02:39] - Why TikTok Shop leads the pack and how brands like Tarte Cosmetics are thriving [04:00] - Big retailers like Carrefour entering the game, and why it matters [06:07] - The operational headaches and trust issues brands are facing behind the scenes [07:55] - Lessons from Instagram’s native checkout and why data ownership still matters [09:00] - Categories that win (and lose) in social commerce [10:29] - Final takeaways: the future of effortless shopping for consumers vs. complexity for brands Links & Resources Check out Shopper Insights from Acosta Subscribe to Retail Media Breakfast Club's daily newsletter Follow Kiri on LinkedIn…

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Why 'Omnichannel' Misses the Point [New Research From The Digital Shelf Institute] 10:42

9 hari yang lalu10:42

10:42

We’ve all heard the buzzword 'omnichannel' tossed around, but what if it’s the wrong way to think about digital commerce? In this episode, I dive into fresh research from the Digital Shelf Institute and share my take on why focusing on channels misses the bigger picture: the consumer journey. From digitally influenced sales, to the rise of insurgent brands and even Unilever’s bold experiment in creator-driven marketing, I’ll walk you through the insights that are reshaping how brands need to think about growth, organizational design, and the future of commerce. Whether you’re at a scrappy startup or a global powerhouse: success comes from building organizations that think digitally first. This episode is sponsored by Connected Commerce at Acosta Group Timeline [00:19] - Why 'omnichannel' puts the focus on the wrong thing [01:36] - The rise of digitally influenced sales and Walmart’s 68% growth stat [03:24] - Why silos between sales and marketing no longer work [05:01] - The quiet advantage small brands hold over big CPGs [07:15] - Unilever’s bold shift to creator-led marketing [09:18] - Shared goals and KPIs as a driver of cross-functional success [10:26] - The bigger question: how to design organizations that think digitally first Links & Resources Download new research from The Digital Shelf Institute, Reinventing the Organization for Omnichannel Success: Beyond ‘Where Ecommerce Sits’ Read Jason Goldberg's article on ShipStation, No, Your Goal Should Not Be “Omni-channel” (And What You Should Focus on Instead) Follow Jason Goldberg on LinkedIn Read my article Brands Are From Mars, Retailers Are From Venus Check out Bain & Company's 2024 Insurgent Brands Read How Unilever is Spending Half its Budget With Creators by Mike Shields Read my article What Unilever's New CEO Isn't Saying About Retail Media Read my article What It Actually Takes to Build a Retail Media Federation Subscribe to Retail Media Breakfast Club's daily newsletter Follow Kiri on LinkedIn…

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Managing a Multi-Retailer RMN Stack (Part 3 of 3) 10:14

13 hari yang lalu10:14

10:14

Over the past two weeks, I’ve been sitting down with Cody Tusberg, EVP of Connected Commerce and Retail Media Services at Acosta Group, to dig into some of the biggest challenges and opportunities in retail media. We started by exploring the inner workings of retailer organizations and how brands can navigate those dynamics. Then we talked about data normalization and how to make sense of multiple performance signals across platforms. In this third and final episode in our series, Cody and I tackle one of the trickiest questions facing brands today: how do you manage a multi-retailer RMN stack effectively? From connecting media investment to sales, to reframing attribution, to holding retailers accountable for performance, we dig into the frameworks and strategies that can help brands succeed in an increasingly converged retail world. This episode is sponsored by Connected Commerce at Acosta Group Timeline [1:01] – Is it realistic to connect retail media investment back to total sales across multiple retailers? [2:26] – Why perfect attribution isn’t the goal and what brands should focus on instead. [3:28] – Thinking beyond ROAS: cost of acquisition, lifetime value, and internal modeling. [4:12] – Best practices for comparing performance data across retailers. [5:35] – Orchestrating trade spend, shopper marketing, and retail media to work together. [6:32] – Why a hub-and-spoke model helps brands scale retail media execution. [7:27] – How some brands are holding retailers accountable for performance. [8:36] – Looking ahead: why the lines between trade, shopper, and retail media will continue to blur. Links & Resources Part 1 of this series Brands Are From Mars, Retailers Are From Venus Part 2 of this series Growth Beyond Amazon: Retail Media's Broader Opportunities Follow Cody Tusberg on LinkedIn Read my article Brands demand retail media standards. Retailers say it's too hard. Do they kind of have a point? Subscribe to Retail Media Breakfast Club's daily newsletter Follow Kiri on LinkedIn…

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Underrated Advice For Choosing A Retail Media Agency Partner [Panel] 7:16

14 hari yang lalu7:16

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Choosing the right retail media agency can be a make or break decision, but most brands are asking the wrong questions. In this episode, I called on several seasoned brand leaders who’ve been through the agency selection process to get their insights. We spoke about the often-overlooked factors that truly matter when choosing an agency partner: finding the right people (not just credentials), spotting agencies that adapt to your workflows, avoiding the trap of big-name prestige, and making sure the pitch team you meet is actually the team you’ll work with. Whether you’re evaluating agencies right now or know you’ll need to soon, this conversation will help you cut through the noise and make a smarter decision. This episode is sponsored by Connected Commerce at Acosta Group Timeline [00:58] - AJ Patel on why validating agency references is more important than polished case studies [02:19] - Ben Galvin explains why adaptability to your tech stack can make or break a partnership [04:31] - Darren Silverman warns against being dazzled by big-name agencies that aren’t the right fit [05:19] - Ash McMullen highlights the importance of knowing who you’ll actually be working with [06:12] - Jyoti Malik shares how immersive, scenario-based conversations reveal true agency fit Links & Resources Follow AJ Patel, SVP of Global Growth at U Beauty on LinkedIn Follow Ben Galvin, Senior Director of Omnichannel, Retail Sales & Ecommerce at Monster Energy on LinkedIn Follow Darren Silverman, SVP of Digital, Commerce and Media at Petmate on LinkedIn Follow Ash McMullen, Head of Ecommerce at Advantice Health on LinkedIn Follow Jyoti Malik, Senior Director of Ecommerce at Belkin on LinkedIn Subscribe to Retail Media Breakfast Club's daily newsletter Follow Kiri on LinkedIn…

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Building Retail Media Federations: Foundations and Barriers (Part 3) 13:00

15 hari yang lalu13:00

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Retail media federations sound like a no-brainer: retailers pooling their audiences and inventory to attract bigger ad dollars while keeping their unique value intact. But in reality, making federations work requires solving some thorny technical, governance, and cultural challenges. In this episode (part three of my retail media alliances series), I dive into what it really takes to build a successful retail media federation. From data clean rooms and identity spines to governance frameworks and cultural hurdles, I explore both the infrastructure and the mindset shifts required to make collaboration work. I’ll also share examples from industry leaders and discuss why some retailers remain skeptical, even as advertisers push for scale and simplicity. This episode is sponsored by Connected Commerce at Acosta Group Timeline [1:00] - Breaking down the technical foundation: data clean rooms and identity resolution [2:15] - How Snowflake and Bridge are powering privacy-safe audience activation [3:45] - A fictional example: targeting health-focused millennial moms with cats [5:00] - Governance challenges: who owns the data and what can be done with it [6:30] - Why retailers resist losing control of first-party data [8:00] - Balancing advertiser demands for scale vs. retailer protection of assets [9:30] - Why brands need simplicity, not added complexity, from federations [10:45] - Amazon’s play with Macy’s and retailer skepticism around “letting the fox in the henhouse” [12:15] - The biggest barrier? Retailers’ cultural instinct to hoard data Links & Resources Part 1 of this series How Alliances Could Solve Retail Media's Fragmentation Problem (Part 1) Part 2 of this series Meet The First Retail Media Federations & Consortiums Read my article The Other Side of the Story: Why Retailers Struggle with Media Measurement & Standardization Subscribe to Retail Media Breakfast Club's daily newsletter Follow Kiri on LinkedIn…

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Meet The First Retail Media Federations & Consortiums (Part 2) 10:07

16 hari yang lalu10:07

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Last week’s big announcement from Best Buy caught my attention. Not just because of its splashy branding moves with gaming and sports, but because it hinted at a more collaborative model for retail media. Could this be the beginning of federations and consortiums reshaping the retail media landscape? In this episode, I dive into part two of my series on retail media alliances. From Europe’s pioneering Valiuz alliance, to Rippl's breakthrough partnership with Hy-Vee here in the U.S., I explore the real-world models that are already proving federations can work. I also break down why consolidation may be the lifeline smaller networks need, and the critical challenge of measurement standardization that could make (or break) these collaborations. This episode is sponsored by Connected Commerce at Acosta Group Timeline [00:36] - Lisa Valentino’s vision for Best Buy as a network beyond retail [02:22] - Why fragmentation makes the current retail media model unsustainable [02:52] - Valiuz in Europe: a federation covering 80% of French households [03:15] - Rippl’s U.S. breakthrough with Hy-Vee’s RedMedia [04:00] - Regional consortiums empowering smaller grocers [05:11] - Why scale matters: the challenge for long-tail RMNs [07:09] - The measurement problem: why standardization is both the biggest hurdle and the biggest opportunity Links & Resources Part 1 of this series How Alliances Could Solve Retail Media's Fragmentation Problem (Part 1) Read my article for The Drum Inside Best Buy’s first ad showcase as it makes a major play for retail media budgets Info about Valiuz retail media solutions Article by Grocery Dive about Hy-Vee & Rippl Subscribe to Retail Media Breakfast Club's daily newsletter Follow Kiri on LinkedIn…

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Growth Beyond Amazon: Tapping Into Retail Media's Broader Opportunities (Part 2 of 3) 8:25

20 hari yang lalu8:25

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Amazon may dominate the retail media landscape, but is your brand missing growth opportunities by focusing too narrowly? In the second installment of this 3-part series, I’m joined once again by Cody Tusberg, EVP of Digital Commerce and Retail Media Services at Acosta Group, to explore what it really takes to win in retail media beyond Amazon. We dive into why shoppers’ habits demand a broader channel strategy, how to evaluate which retail media networks (RMNs) deserve your investment, and what smaller or emerging networks can offer that the big players can’t. You’ll also hear insights on overcoming operational complexity, proving ROI without clean attribution, and how to turn retail media into a true growth lever within joint business planning. Whether you’re a brand leader trying to expand your retail footprint, or simply want to understand how the landscape is evolving, this episode will give you a fresh perspective on the opportunities that lie outside of Amazon’s shadow. This episode is sponsored by Connected Commerce at Acosta Group Timeline [0:35] - Why brands should look beyond Amazon and Walmart in retail media [1:10] - Shopper behavior data that reveals untapped opportunities [2:12] - How to evaluate which retail media networks deserve investment [3:01] - The operational challenges of expanding to new retailers [4:00] - Measurement, ROI, and dealing with fragmented attribution [5:15] - Advice for smaller brands with limited resources [6:10] - Bringing retail media into joint business planning conversations [7:17] - Shifting from “stick” penalties to “carrot” incentives in retail media spend Links & Resources Read Part 1 of this series Brands Are From Mars, Retailers Are From Venus Follow Cody Tusberg on LinkedIn Read my article Brands demand retail media standards. Retailers say it's too hard. Do they kind of have a point? Subscribe to Retail Media Breakfast Club's daily newsletter Follow Kiri on LinkedIn…

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ROAS Isn’t Enough — The Buyer’s Checklist for Retail Media 9:54

21 hari yang lalu9:54

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Too often, retail media performance gets boiled down to a single number: ROAS. But is that really enough to guide smart investment decisions? In this episode, I share another highlight from the Retail Media Tech Jam livestream with Tom Limongello and Scott Messer from The Middlemen podcast. Together, we unpack why relying solely on ROAS can be misleading, and what metrics and insights media buyers should be demanding instead. You’ll hear us explore the buyer’s checklist for retail media success, from securing log files to evaluating PDP quality scores, and why brands themselves now need to think more like publishers. We also dig into marketplace dynamics, the evolving role of creative optimization, and whether retail media could ever move toward performance-based pricing models. This episode is sponsored by Connected Commerce at Acosta Group Timeline [00:00] - Setting the stage: why ROAS isn’t enough [01:19] - Asking the right questions: site lists, log files, and media plans [02:37] - Understanding retail media as a marketplace [03:15] - PDP quality scores and their growing influence [05:20] - Comparing networks through efficiency, not just ROAS [06:18] - Why creative optimization matters more than ever [08:04] - Audience question: will retail media move to CPA models? Links & Resources Watch the full Retail Media Tech Jam: The Middlemen X Retail Media Breakfast Club livestream replay on LinkedIn Listen to The Middlemen podcast Follow Tom Limongello on LinkedIn Follow Scott Messer on LinkedIn Subscribe to Retail Media Breakfast Club's daily newsletter Follow Kiri on LinkedIn…

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The Retail Media Doom Loop 10:01

22 hari yang lalu10:01

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Retail media has exploded in recent years, but is it already falling into a dangerous cycle? In this episode, I share highlights from a recent LinkedIn Live I hosted with Tom Limongello and Scott Messer from The Middlemen podcast. We dove into why retailers are so secretive about their tech stacks, what that means for brand-side buyers, and whether this lack of transparency is slowing growth across the entire industry. You’ll hear us explore the “retail media doom loop,” how initial revenue gains mask deeper challenges, and why media buyers are begging for clarity. If you’ve ever wondered what’s really happening behind the curtain of retail media networks (or why it matters for your brand) this conversation will connect the dots in a way that might change how you think about the future of retail media advertising. This episode is sponsored by Connected Commerce at Acosta Group Timeline [01:18] - Why retailers keep their tech stacks so secretive [02:00] - Breaking down the “retail media doom loop” and stalled growth [03:15] - Where true incremental opportunities still exist [04:28] - Are brands applying enough pressure on retailers to evolve? [06:07] - Survey results: what 67 brand-side media buyers had to say [07:30] - What buyers really want from retail media tech providers [09:15] - Transparency vs. reality: what media buyers say vs. what they do Links & Resources Watch the full Retail Media Tech Jam: The Middlemen X Retail Media Breakfast Club livestream replay on LinkedIn Listen to The Middlemen podcast Follow Tom Limongello on LinkedIn Follow Scott Messer on LinkedIn Subscribe to Retail Media Breakfast Club's daily newsletter Follow Kiri on LinkedIn…

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AI Agent Shopping & Existential Threats To Retail Media 9:04

23 hari yang lalu9:04

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Could AI shopping agents fundamentally disrupt retail media as we know it? In this episode, I share highlights from my recent appearance on the Commerce Media Matters podcast with Nick Morgan and Paul Blackburn. We explored how the rise of AI-driven shopping experiences might shift consumer behavior away from retailer websites and apps. And what that could mean for retailers, brands, and the value of first-party data. We dig into big questions: will sponsored product placements lose their relevance if AI agents take over the purchase journey? How will retailers protect their margins when third-party agents aggregate transaction data? And could AI agents actually become the best 'customers' a retailer could ask for? This conversation is part cautionary tale, part roadmap for adapting to one of the most important shifts on the horizon for commerce media. This episode is sponsored by Connected Commerce at Acosta Group Timeline [00:00] - Setting up the big question: could AI agent shopping disrupt retail media? [01:23] - The theory: how AI threatens both onsite and offsite monetization models [03:28] - Why trade marketing remains resilient despite digital disruption [05:29] - The challenge of data aggregation across multiple retailers [06:45] - Walmart vs. Amazon: two different approaches to AI agents [08:00] - Advice for retailers: treat AI agents like VIP customers Links & Resources Listen to the full episode 'How to Master Retail Media with Kiri Masters' on the Commerce Media Matters podcast Subscribe to Commerce Media Matters Follow Nick Morgan on Linkedin Follow Paul Blackburn on LinkedIn Subscribe to Retail Media Breakfast Club's daily newsletter Follow Kiri on LinkedIn…

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