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Good for Consumers, Good for the Earth: How Nestlé Purina PetCare Embraces Sustainability

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Konten disediakan oleh Retail TouchPoints. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Retail TouchPoints atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Consumers want to make more thoughtful decisions about what and how they buy. They don’t want to just minimize their environmental impact, though. They also want to purchase high-quality goods that are good for them and the individuals they love. Yes, that even includes their pets.

During this episode of Retail Remix, we explore Nestlé Purina PetCare’s vision and launch of Purina ONE DualNature. Gabriella Herrera joins a dynamic conversation with Andrew Hovells, who’s with the brand’s key agency partner, Live & Breathe, to discuss:

  • How sustainability is influencing purchase behaviors across categories;
  • The distinct nuances of pet parents and what they really look for in brand marketing and product development;
  • How Nestlé Purina PetCare effectively balances the scientific and emotional aspects of communicating the value of high-quality, sustainable products; and
  • Lessons from the initial launch, and how the brand plans to evolve its omnichannel engagement approach moving forward.

Want to dig deeper into what’s new and what’s next in retail? Subscribe to the Retail ThinkTank hub to get exclusive access to high-value content on the emerging trends poised to shape the future of the industry.

RELATED LINKS

Connect with Gabriella and Andrew on LinkedIn


Retail Strategy & Planning Series 2024

Register for the Retail Strategy & Planning series to get tactical tips and best practices to drive your Q4 and holiday season success.

  continue reading

233 episode

Artwork
iconBagikan
 
Manage episode 436285409 series 3272584
Konten disediakan oleh Retail TouchPoints. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Retail TouchPoints atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Consumers want to make more thoughtful decisions about what and how they buy. They don’t want to just minimize their environmental impact, though. They also want to purchase high-quality goods that are good for them and the individuals they love. Yes, that even includes their pets.

During this episode of Retail Remix, we explore Nestlé Purina PetCare’s vision and launch of Purina ONE DualNature. Gabriella Herrera joins a dynamic conversation with Andrew Hovells, who’s with the brand’s key agency partner, Live & Breathe, to discuss:

  • How sustainability is influencing purchase behaviors across categories;
  • The distinct nuances of pet parents and what they really look for in brand marketing and product development;
  • How Nestlé Purina PetCare effectively balances the scientific and emotional aspects of communicating the value of high-quality, sustainable products; and
  • Lessons from the initial launch, and how the brand plans to evolve its omnichannel engagement approach moving forward.

Want to dig deeper into what’s new and what’s next in retail? Subscribe to the Retail ThinkTank hub to get exclusive access to high-value content on the emerging trends poised to shape the future of the industry.

RELATED LINKS

Connect with Gabriella and Andrew on LinkedIn


Retail Strategy & Planning Series 2024

Register for the Retail Strategy & Planning series to get tactical tips and best practices to drive your Q4 and holiday season success.

  continue reading

233 episode

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